6 Best Practices for Running a Retargeting Campaign

Re-targeting advertising is rapidly picking up traction in the online marketing world for a good reason. Companies that use this system see an evident increase in CTR (Click through Rate) while also understanding a notable cost savings. In fact, recent analysis has demonstrated that the normal CPM (Cost per Thousand impressions) is really lower for re-targeting campaigns than conventional display marketing. Furthermore, it’s the perfect supplement for effective SEO and PPC campaigns, as re-targeting encourages repeat visits from the traffic that these different techniques produce. Continue reading 6 Best Practices for Running a Retargeting Campaign

7 Top-Notch Ideas for Effective Content Marketing in 2016

One of the major benefits of online marketing in a tight, focused market is an organization’s capacity to rapidly create and deliver relevant, appropriate content that snatches the attention of clients. Content marketing is still among the best ways for brands to increase visibility. The right kind of content can rank prominently in search results, getting shares on social media and making a name for the business behind it. Here are my top content marketing tips to help content marketers at any size business with any size budget. Continue reading 7 Top-Notch Ideas for Effective Content Marketing in 2016

How to Conduct Content Audit On Your Site

“Content audit” sounds a bit intimidating like something that involves an enormous amount of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other unpleasant life experiences that it is understandable if it doesn’t inspire you. But hang on for a second because a “content audit” might be what your site needs to get to the next level. Continue reading How to Conduct Content Audit On Your Site

6 Metrics That Determine Email Marketing Success

Email marketing is an incredible channel to reach new potential clients and also a great way to maximize existing client engagement. Being a modern marketer, you wear a lot of caps and are liable for many moving parts of your marketing mix. It’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for. But how would you measure the efficiency of a marketing campaign? Continue reading 6 Metrics That Determine Email Marketing Success

5 Essential Rules of Social Media Engagement

So, you spend hours on social media to reach out, but don’t know whether is that successful or not? How many times you tried measuring success of your campaign and failed to measure properly? If that is your case, don’t worry as you are not alone. In a survey of 750 marketing professionals, 88% said, they do not feel successfully measuring the effectiveness of their social media marketing campaigns. Other 52% said, dealing with social media ROI is their biggest headache. You can read more stats here. Continue reading 5 Essential Rules of Social Media Engagement

Building Inbound Links The White Hat Way

Link building can be defined as an art of getting different sites to link to your site to enhance your own rankings in Google. There are plenty of approaches to build links in 2015. A few methods are legitimate or ‘white hat’ while some are ‘dark hat’, e.g., violate Google’s Webmaster Guidelines.  There’s no doubt that building good inbound links to your site is not very easy. While some website owners resort to spamming blog comment sections to get their backlinks, this is neither essential, nor will it positively impact your SEO efforts. Continue reading Building Inbound Links The White Hat Way

7 Smart Tips to Drive More Traffic to Your Website

Ask an entrepreneur or a marketer what they’d like most in the world, and they’ll likely say “more customers.” What usually comes after customers on a business wish list? “More traffic” to their site. Getting traffic is among the most crucial of any task. Getting traffic is an ongoing process and must be continuously done to keep the flow of traffic coming to your site. Continue reading 7 Smart Tips to Drive More Traffic to Your Website