Marketing automation is a very effective technology that offers marketers with a rich set of tools to deal with the components of their online marketing projects. The use of marketing automation software by marketers can effectively replace time consuming, repetitive tasks and is ideal in bringing leads to the sales team faster. Continue reading 6 Vital Strategies for Successful Marketing Automation Implementation
6 Ethical Ways To Attract More Website Visitors
The online world is an attention economy. Attention is finite, and therefore scarce. Often, there isn’t much wrong with the site itself–it’s professionally designed and the portfolio is full of very attractive work–but it just sits there in an obscure corner of the Internet being quietly ignored. Which brings us to the point. If you want people to pay attention to you and your website, you need to earn it. Here are some easy and ethical ways to attract more traffic towards your website. Continue reading 6 Ethical Ways To Attract More Website Visitors
Top 5 Things to Consider Before Diving Into B2B Marketing Automation
Your business may desperately need more clients, but you have no clue how to step up your game and get more leads. Many companies today are using marketing automation software, which systematizes and streamlines the marketing process. The marketing automation systems are designed to empower marketers to create sophisticated and engaging campaigns that naturally respond to customer behavior. Continue reading Top 5 Things to Consider Before Diving Into B2B Marketing Automation
10 Commandments to Help Evaluate Your Lead Nurturing
When B2B organizations put their resources into marketing automation technology, “lead nurturing” is usually one of the key things that spurs those businesses to take the plunge. However, a new marketing automation platform may take more than a few months to deploy effective lead nurturing and to provide the impact that marketers and their management want for their business. Continue reading 10 Commandments to Help Evaluate Your Lead Nurturing
How to Conduct Content Audit On Your Site
“Content audit” sounds a bit intimidating like something that involves an enormous amount of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other unpleasant life experiences that it is understandable if it doesn’t inspire you. But hang on for a second because a “content audit” might be what your site needs to get to the next level. Continue reading How to Conduct Content Audit On Your Site
5 Tested Strategies to Make a Strong Call to Action
It is of no doubt that having an effective call to action is a vital part of any website. Including a convincing call to action (CTA) in your marketing efforts can help drive your visitors to take immediate action. A call to action is not only restricted to e-Commerce sites. Each site must have an objective that calls users to take an action, whether it is filling in a contact form, signup for a newsletter or volunteering their time. Continue reading 5 Tested Strategies to Make a Strong Call to Action
7 Reasons Makesbridge is Better for Your Business Than Silverpop
Makesbridge is one of the most comprehensive marketing automation solutions for digital marketers. The availability of features like email marketing, cross-channel integration, track online campaigns, social media tracking, and measure SEO/website performance at one single dashboard has made this tool a number-one choice for all marketers. But is it really the best? Here are some reasons why a business will prefer Makesbridge over Silverpop. Continue reading 7 Reasons Makesbridge is Better for Your Business Than Silverpop