6 Smart Ways to Use Marketing Automation for Customer Satisfaction

Satisfying customers and improving their interactions with your organization all comes down to how you manage your customer’s experience. The objective of most large companies is to focus on the best way to boost customer experience. However, sometimes efforts fall short for a number of reasons. There may be a lack of manpower or time in the workday to catch up with customers who’ve purchased or have shown some interest in buying your product or service. Continue reading 6 Smart Ways to Use Marketing Automation for Customer Satisfaction

Top 10 Business Challenges in 2015

Being a marketer requires to anticipate the future trends, challenges, opportunities, and then bring up a well-calculated plan of action. Since, the beginning of 2015, I’ve come across a range of studies that indicate complexities and opportunities ahead. However, nothing impressed me more than Salesforce State of Marketing Survey 2015. Primarily because it was a collection of multidimensional insight by marketers around the globe. Continue reading Top 10 Business Challenges in 2015

B2B Growth Hack #1: Use Low Cost Global Labor And Google Sheets to Accelerate Growth (Video Tutorial)

If your company hasn’t staffed an offshore team to build a B2B house file and make calls, you should start to consider this as an option.  We went the route of a managing a dedicated  team versus outsourcing because we saw the long term advantages of investing in skills development and lower turnover. In comparison to call center outsourcing, direct staffing takes more time and effort and reduces call volume. However in the long run, if you’re a B2B solutions provider, developing front line personnel for sharp discovery skills will be worth it. Continue reading B2B Growth Hack #1: Use Low Cost Global Labor And Google Sheets to Accelerate Growth (Video Tutorial)

7 Reasons Makesbridge is Better for Your Business Than Silverpop

Makesbridge is one of the most comprehensive marketing automation solutions for digital marketers. The availability of features like email marketing, cross-channel integration, track online campaigns, social media tracking, and measure SEO/website performance at one single dashboard has made this tool a number-one choice for all marketers. But is it really the best? Here are some reasons why a business will prefer Makesbridge over Silverpop. Continue reading 7 Reasons Makesbridge is Better for Your Business Than Silverpop

3 Biggest Challenges for Today’s Marketing Professionals

Going by the quote of Peter Drucker in the feature image, we assume that marketing is essentially one of the core business functions as it drives growth. However, studies indicate that the very function is not being performed well, and results are not encouraging. In this post, we’ll discuss top 3 challenges for the modern marketing professionals with their solution. The motivation of this post came from the Adobe study, which gave the following verdict. Continue reading 3 Biggest Challenges for Today’s Marketing Professionals

5 Tips to Beat Modern Marketing Complexity

Many people get confused when they hear the words like ‘modern marketing’. This is actually not a new discovery or something totally different from existing domains of marketing.  Instead, the term is used for a combination of modern practices and channels that shape up marketing in 2015. From print to electronic, search marketing to email, marketing automation to drip campaigns, online ads to social media; there are a range of channels that a modern marketer has to manage. The real challenges lies in creating and managing balance without losing sight of any important channel. Continue reading 5 Tips to Beat Modern Marketing Complexity

7 Things Highly Productive People Do Differently

Why have you been unable to reach some of your goals, where many others are doing it successfully? If you aren’t sure, you are certainly not alone in this confusion. As a matter of fact, even brilliant, highly accomplished people cannot always understand why they succeed or fail. The instinctive answer – that you are born predisposed to the particular talents and lacking in others – is only one little piece of the riddle. Actually, many years of research on accomplishment suggests that successful people achieve their goals not  because of who they are, but rather because of what they do. Continue reading 7 Things Highly Productive People Do Differently