Marketing Automation Temps Make Sense- A Case Study

Earlier this month, two founders of a Silicon Valley financial firm came to us about a bind they were in. They’re in the process of launching a new business division and their plates are too full to have staff deal with the bells, whistles, bits and bytes of setting up their new marketing and follow up funnels. Continue reading Marketing Automation Temps Make Sense- A Case Study

5 Reasons People Don’t Open Your Emails

We’ve all heard the buzz about email marketing and how simple and cost-efficient it is to do. It is true that email marketing helps companies see instant sales from existing clients, and more importantly, it helps to build and maintain long-lasting, reliable relations with your customers. But are you sure that all your recipients are opening their emails? Continue reading 5 Reasons People Don’t Open Your Emails

6 Vital Strategies for Successful Marketing Automation Implementation

Marketing automation is a very effective technology  that offers marketers with a rich set of tools to deal with the components of their online marketing projects. The use of marketing automation software by marketers can effectively replace time consuming, repetitive tasks and is ideal in bringing leads to the sales team faster. Continue reading 6 Vital Strategies for Successful Marketing Automation Implementation

Send Emails That Gmail Users Don’t Block But Love to Read

Gmail is one of the most popular email clients worldwide, which is full of powerful features. With the growing demand for secure and spam-free experience, Google introduced a range of new features to protect users from unsolicited email. Before these updates, users had the option of either ‘mark as spam’ to avoid unwanted messages or clicking on the suppress/unsubscribe within the email.  Continue reading Send Emails That Gmail Users Don’t Block But Love to Read