Send Emails That Gmail Users Don’t Block But Love to Read

Gmail is one of the most popular email clients worldwide, which is full of powerful features. With the growing demand for secure and spam-free experience, Google introduced a range of new features to protect users from unsolicited email. Before these updates, users had the option of either ‘mark as spam’ to avoid unwanted messages or clicking on the suppress/unsubscribe within the email.  Continue reading Send Emails That Gmail Users Don’t Block But Love to Read

Top 5 Things to Consider Before Diving Into B2B Marketing Automation

Your business may desperately need more clients, but you have no clue how to step up your game and get more leads. Many companies today are using marketing automation software, which systematizes and streamlines the marketing process. The marketing automation systems are designed to empower marketers to create sophisticated and engaging campaigns that naturally respond to customer behavior. Continue reading Top 5 Things to Consider Before Diving Into B2B Marketing Automation

6 Smart Ways to Use Marketing Automation for Customer Satisfaction

Satisfying customers and improving their interactions with your organization all comes down to how you manage your customer’s experience. The objective of most large companies is to focus on the best way to boost customer experience. However, sometimes efforts fall short for a number of reasons. There may be a lack of manpower or time in the workday to catch up with customers who’ve purchased or have shown some interest in buying your product or service. Continue reading 6 Smart Ways to Use Marketing Automation for Customer Satisfaction

10 Tips to Improve Your Email Marketing Campaigns

With more than 90% of users checking their email every day, companies are quickly concluding that this is one of the most ideal approaches to reach their target audience. Whether it’s to spread any company news, promote a sale or highlight new products and services, businesses are experiencing great success in their email marketing efforts. Continue reading 10 Tips to Improve Your Email Marketing Campaigns

Email Marketing Ethics: Doing Things The Right Way

Email marketing is an effective communication tool to reach out and maintain relationship with your existing and potential customers. Studies indicate that $1 investment in email marketing can yield up to $44 return. Positive brand image, improved credibility, strong relationship, and sales growth are few advantages that can be obtained by optimized email campaigns. However, in many customer circles, email marketing is taken as just another way of spamming. Be that as it may, overzealous internet marketing can have the inverse impact if not executed rightfully. Therefore smart marketers always encourage professionalism and ethics in doing business. Continue reading Email Marketing Ethics: Doing Things The Right Way

6 Online Marketing Basics Every Entrepreneur Must Learn

Running your own business means having to wear all different types of hats. Whether it’s your marketing hat, your sales hat, or your general people skills hat, you’re going to need to know how to court sales, and on the other side of operations, you are also going to need to know how to run a balanced account and continue to grow your wealth. While starting a new business or before making new advancements in your current business, it is important that you don’t ignore digital spectrum and online market. This requires designing a strong, comprehensive, and scaleable online marketing strategy. Continue reading 6 Online Marketing Basics Every Entrepreneur Must Learn