5 Reasons People Don’t Open Your Emails

We’ve all heard the buzz about email marketing and how simple and cost-efficient it is to do. It is true that email marketing helps companies see instant sales from existing clients, and more importantly, it helps to build and maintain long-lasting, reliable relations with your customers. But are you sure that all your recipients are opening their emails? Continue reading 5 Reasons People Don’t Open Your Emails

6 Vital Strategies for Successful Marketing Automation Implementation

Marketing automation is a very effective technology  that offers marketers with a rich set of tools to deal with the components of their online marketing projects. The use of marketing automation software by marketers can effectively replace time consuming, repetitive tasks and is ideal in bringing leads to the sales team faster. Continue reading 6 Vital Strategies for Successful Marketing Automation Implementation

Send Emails That Gmail Users Don’t Block But Love to Read

Gmail is one of the most popular email clients worldwide, which is full of powerful features. With the growing demand for secure and spam-free experience, Google introduced a range of new features to protect users from unsolicited email. Before these updates, users had the option of either ‘mark as spam’ to avoid unwanted messages or clicking on the suppress/unsubscribe within the email.  Continue reading Send Emails That Gmail Users Don’t Block But Love to Read

Top 5 Things to Consider Before Diving Into B2B Marketing Automation

Your business may desperately need more clients, but you have no clue how to step up your game and get more leads. Many companies today are using marketing automation software, which systematizes and streamlines the marketing process. The marketing automation systems are designed to empower marketers to create sophisticated and engaging campaigns that naturally respond to customer behavior. Continue reading Top 5 Things to Consider Before Diving Into B2B Marketing Automation

6 Smart Ways to Use Marketing Automation for Customer Satisfaction

Satisfying customers and improving their interactions with your organization all comes down to how you manage your customer’s experience. The objective of most large companies is to focus on the best way to boost customer experience. However, sometimes efforts fall short for a number of reasons. There may be a lack of manpower or time in the workday to catch up with customers who’ve purchased or have shown some interest in buying your product or service. Continue reading 6 Smart Ways to Use Marketing Automation for Customer Satisfaction