SDR Follow Up To Qualified Web Visitors

Sales Development Reps (SDRs) who are responsible for outbound prospecting need to work on finding interested contacts that they can add into B2B sales funnels.  To achieve this in the shortest time possible, SDRS need visibility into what companies are visiting their website, where these visitors go, and their contact information.

According to the 2014 State of B2B Procurement study from the Acquity Group, 94 percent of business buyers do some form of online research:

  • 77 percent use Google search
  • 84.3 percent check business websites
  • 34 percent visit 3rd party websites
  • 41 percent read user reviews

Based on this research, we can say that your future sales pipeline is present on your website today.

A productive follow up is just as the saying goes – Strike when the iron’s hot!  But the magic of a follow up takes effect only when done at the right time.  So, how do you know when is the right moment to strike?

Here’s a 1 minute video of how successful SDRs monitor real-time website activity and instantly grab contact information to reach out to people who are researching information about their products.

Hope you found the video helpful, let us know your thoughts and send us any questions you have on



Sign-up for a free account today to Track Prospects, Score Leads and Win Customers!

7 Tips to Run a Successful Retargeting Campaign

While retargeting campaigns have proven to really improve the chances of lost prospects coming back to your site, you need a sound strategy to truly drive web traffic. Web marketing analytics reveal that a nuanced, advanced audience segmentation procedure can help you capitalize on your retargeting campaign. Continue reading 7 Tips to Run a Successful Retargeting Campaign

8 Effective Tips to Retain Your Customers

It is generally believed that the cost of acquiring a new customer is much higher than retaining an existing one. As a matter of common business sense, organizations tend to invest more in customer retention programs. A recent study by Bain & Company says: “A 10% expansion in customer retention brings about a 30% addition in the value of the organization.” Continue reading 8 Effective Tips to Retain Your Customers