SDR Follow Up To Qualified Web Visitors

Sales Development Reps (SDRs) who are responsible for outbound prospecting need to work on finding interested contacts that they can add into B2B sales funnels.  To achieve this in the shortest time possible, SDRS need visibility into what companies are visiting their website, where these visitors go, and their contact information. Continue reading SDR Follow Up To Qualified Web Visitors

7 Tips to Run a Successful Retargeting Campaign

While retargeting campaigns have proven to really improve the chances of lost prospects coming back to your site, you need a sound strategy to truly drive web traffic. Web marketing analytics reveal that a nuanced, advanced audience segmentation procedure can help you capitalize on your retargeting campaign. Continue reading 7 Tips to Run a Successful Retargeting Campaign

8 Effective Tips to Retain Your Customers

It is generally believed that the cost of acquiring a new customer is much higher than retaining an existing one. As a matter of common business sense, organizations tend to invest more in customer retention programs. A recent study by Bain & Company says: “A 10% expansion in customer retention brings about a 30% addition in the value of the organization.” Continue reading 8 Effective Tips to Retain Your Customers