6 Vital Strategies for Successful Marketing Automation Implementation

Marketing automation is a very effective technology  that offers marketers with a rich set of tools to deal with the components of their online marketing projects. The use of marketing automation software by marketers can effectively replace time consuming, repetitive tasks and is ideal in bringing leads to the sales team faster. Continue reading 6 Vital Strategies for Successful Marketing Automation Implementation

5 Things to Consider Before Choosing a CRM Tool

Modern technology has come a long way. Today’s emerging organizations manage client relations and information in various ways. Startups may use Google sheets as CRM in the early stages. However, with the growth of business and increasing customer base, a dedicated CRM tool becomes necessity.  Continue reading 5 Things to Consider Before Choosing a CRM Tool

Free E-Guide: Improve Your Email Subject Lines

We all know subject lines of blogs, articles, and emails are very important; they are the calling cards of your ideas and offers. So the thought of your subject line failing to do justice to long hours of nailing amazing email copy and offers with no return is depressing. Generally, email marketing is famously called the most lucrative marketing channel as studies endorsed its higher return on investment. Some claimed email marketing yields $44 for ever $1 investment. However, this return is possible only and only if you apply the best practices and measure your email marketing success Continue reading Free E-Guide: Improve Your Email Subject Lines

8 Time Management Tips to Maximize Your Productivity at the New Job

When you join a new organization, there different things to immediately work on. From understanding your core responsibilities to learning organizational SOP and adjusting in new environment, the list is quite a long. However, being a newbie in the workforce, time management in the office is the most vital of all skills as it determines your productivity and define your future direction. In addition, with better management of time, you get better at managing work-life balance and higher expectations by the bosses at the new company. Continue reading 8 Time Management Tips to Maximize Your Productivity at the New Job

B2B Growth Hack #1: Use Low Cost Global Labor And Google Sheets to Accelerate Growth (Video Tutorial)

If your company hasn’t staffed an offshore team to build a B2B house file and make calls, you should start to consider this as an option.  We went the route of a managing a dedicated  team versus outsourcing because we saw the long term advantages of investing in skills development and lower turnover. In comparison to call center outsourcing, direct staffing takes more time and effort and reduces call volume. However in the long run, if you’re a B2B solutions provider, developing front line personnel for sharp discovery skills will be worth it. Continue reading B2B Growth Hack #1: Use Low Cost Global Labor And Google Sheets to Accelerate Growth (Video Tutorial)

Makesbridge Education Program: Learn Actionable Growth Hacking Tactics for Free

We are excited to announce the launch of Makesbridge Education Series. Starting on Wednesday, August 26, the program is aimed at giving readers fresh food for thought, building network with industry leaders, providing you a learning opportunity and facilitate you excel in your respective fields.  Our mission is to break down common growth challenges, identify practical choices to solve them, and streamline your path to achievement. Continue reading Makesbridge Education Program: Learn Actionable Growth Hacking Tactics for Free

How to Nurture Your Fresh Business 2 Community Leads and Qualify Them for CRM? [Video Tutorial]

If we look at the recent studies about the most popular form of content; articles, whitepapers, and infographics top the list; followed by videos and podcasts. And if we look at the top 3 content formats that B2B buyers seek out to research a purchase decision, the stats are amazing. Whitepapers top with 78%, followed by case studies 73% and webinars 67%. These stats tell us why marketers produce this content to capture readers’ contact  information and retargeting, but how do marketers prevent bad contact information and unqualified leads from draining CRM and sales resources?  In this video tutorial we demonstrate the best practice for converting those new unqualified contacts into marketing qualified leads.  Continue reading How to Nurture Your Fresh Business 2 Community Leads and Qualify Them for CRM? [Video Tutorial]