Playbook: Distribute Leads To Your Reseller Network and Track Progress on Slack

Connect Makesbridge and Slack to automatically post leads into Reseller Channels

To successfully convert leads into opportunities you need to beat competitors to the first discovery meeting. And tight collaboration between your resellers and sales support team during the sales process is equally important to convert opportunities into a sales. Those critical points aside, grabbing the attention of resellers and monitoring their activity are very challenging.

This is why we use Zapier, Slack and Makesbridge to fully automate the lead notification process, track progress when leads become opportunities, and keep resellers focused on selling our product.

 

How and Why to Use Slack with Resellers

In case you’re not familiar with Slack, it’s a great tool for collaborating with internal and external team members. To get started, you can setup a Slack Channel for each reseller to ensure fast follow up and tight communication during the sales process.

 

How to Automate Lead Notifications and Collaborate with Resellers on Slack

What follows is a set of instructions on how to connect and automate a reseller notification playbook. Our team uses this playbook with great effect and it’s boosted the attention we receive from our resellers.

You’ll automatically alert internal admins when a new lead comes in, notify resellers when a lead has been assigned to them, and add the new lead to a dedicated Slack channel to collaborate during the sales process. Continue reading Playbook: Distribute Leads To Your Reseller Network and Track Progress on Slack

AOL’s Transition To Yahoo Causes Results To Drop For Global B2C Marketers

Oath, Inc., a Verizon company that owns AOL and Yahoo, announced earlier this month that it will gradually merge its Yahoo and AOL email infrastructures. On February 22nd, marketers saw AOL results drop to almost zero opens across all ESPs.

 

Such cause of the drop is more likely due to service outages we should expect by a mega scale cut over.

Continue reading AOL’s Transition To Yahoo Causes Results To Drop For Global B2C Marketers

List Hygiene – Sanitize your email database

Researchers like Return Path, Marketing Sherpa reveals that over 10% of your emails are bad, and only less than 44% of your emails are delivered! So, before you blame your Email Service Provider, let’s find out what is list hygiene and why it’s critical.

List hygiene is about regularly removing the dead weight – like inactive contacts, undeliverable, complainer, Role, spam-traps and bots.

Keeping your list clean pays off – in your monthly plan and in your email metrics. Let’s dive in and start clearing the clutter!

Continue reading List Hygiene – Sanitize your email database

SDR Follow Up To Qualified Web Visitors

Sales Development Reps (SDRs) who are responsible for outbound prospecting need to work on finding interested contacts that they can add into B2B sales funnels.  To achieve this in the shortest time possible, SDRS need visibility into what companies are visiting their website, where these visitors go, and their contact information. Continue reading SDR Follow Up To Qualified Web Visitors

6 Vital Strategies for Successful Marketing Automation Implementation

Marketing automation is a very effective technology  that offers marketers with a rich set of tools to deal with the components of their online marketing projects. The use of marketing automation software by marketers can effectively replace time consuming, repetitive tasks and is ideal in bringing leads to the sales team faster. Continue reading 6 Vital Strategies for Successful Marketing Automation Implementation

5 Things to Consider Before Choosing a CRM Tool

Modern technology has come a long way. Today’s emerging organizations manage client relations and information in various ways. Startups may use Google sheets as CRM in the early stages. However, with the growth of business and increasing customer base, a dedicated CRM tool becomes necessity.  Continue reading 5 Things to Consider Before Choosing a CRM Tool

Free E-Guide: Improve Your Email Subject Lines

We all know subject lines of blogs, articles, and emails are very important; they are the calling cards of your ideas and offers. So the thought of your subject line failing to do justice to long hours of nailing amazing email copy and offers with no return is depressing. Generally, email marketing is famously called the most lucrative marketing channel as studies endorsed its higher return on investment. Some claimed email marketing yields $44 for ever $1 investment. However, this return is possible only and only if you apply the best practices and measure your email marketing success Continue reading Free E-Guide: Improve Your Email Subject Lines