AOL’s Transition To Yahoo Causes Results To Drop For Global B2C Marketers

Oath, Inc., a Verizon company that owns AOL and Yahoo, announced earlier this month that it will gradually merge its Yahoo and AOL email infrastructures. On February 22nd, marketers saw AOL results drop to almost zero opens across all ESPs.

 

Such cause of the drop is more likely due to service outages we should expect by a mega scale cut over.

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List Hygiene – Sanitize your email database

Researchers like Return Path, Marketing Sherpa reveals that over 10% of your emails are bad, and only less than 44% of your emails are delivered! So, before you blame your Email Service Provider, let’s find out what is list hygiene and why it’s critical.

List hygiene is about regularly removing the dead weight – like inactive contacts, undeliverable, complainer, Role, spam-traps and bots.

Keeping your list clean pays off – in your monthly plan and in your email metrics. Let’s dive in and start clearing the clutter!

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SDR Follow Up To Qualified Web Visitors

Sales Development Reps (SDRs) who are responsible for outbound prospecting need to work on finding interested contacts that they can add into B2B sales funnels.  To achieve this in the shortest time possible, SDRS need visibility into what companies are visiting their website, where these visitors go, and their contact information. Continue reading SDR Follow Up To Qualified Web Visitors

6 Vital Strategies for Successful Marketing Automation Implementation

Marketing automation is a very effective technology  that offers marketers with a rich set of tools to deal with the components of their online marketing projects. The use of marketing automation software by marketers can effectively replace time consuming, repetitive tasks and is ideal in bringing leads to the sales team faster. Continue reading 6 Vital Strategies for Successful Marketing Automation Implementation

5 Things to Consider Before Choosing a CRM Tool

Modern technology has come a long way. Today’s emerging organizations manage client relations and information in various ways. Startups may use Google sheets as CRM in the early stages. However, with the growth of business and increasing customer base, a dedicated CRM tool becomes necessity.  Continue reading 5 Things to Consider Before Choosing a CRM Tool

Free E-Guide: Improve Your Email Subject Lines

We all know subject lines of blogs, articles, and emails are very important; they are the calling cards of your ideas and offers. So the thought of your subject line failing to do justice to long hours of nailing amazing email copy and offers with no return is depressing. Generally, email marketing is famously called the most lucrative marketing channel as studies endorsed its higher return on investment. Some claimed email marketing yields $44 for ever $1 investment. However, this return is possible only and only if you apply the best practices and measure your email marketing success Continue reading Free E-Guide: Improve Your Email Subject Lines

8 Time Management Tips to Maximize Your Productivity at the New Job

When you join a new organization, there different things to immediately work on. From understanding your core responsibilities to learning organizational SOP and adjusting in new environment, the list is quite a long. However, being a newbie in the workforce, time management in the office is the most vital of all skills as it determines your productivity and define your future direction. In addition, with better management of time, you get better at managing work-life balance and higher expectations by the bosses at the new company. Continue reading 8 Time Management Tips to Maximize Your Productivity at the New Job