6 Crucial Questions to Ask Your Sales Team About the Customers
Most of the times, we consider that sales and marketing are separate things within an organization. Being marketers, we only need to create the leads and hand them over to the sales team. But, is that all? Well really, NO. Continue reading 6 Crucial Questions to Ask Your Sales Team About the Customers
10 Commandments to Help Evaluate Your Lead Nurturing
When B2B organizations put their resources into marketing automation technology, “lead nurturing” is usually one of the key things that spurs those businesses to take the plunge. However, a new marketing automation platform may take more than a few months to deploy effective lead nurturing and to provide the impact that marketers and their management want for their business. Continue reading 10 Commandments to Help Evaluate Your Lead Nurturing