Infographic: 5 Components of Digital Marketing Operations

Successful organizations strive for excellence in their performance and operations. In order to do that, they constantly update their processes and find out areas of improvement by following new studies, experiments, and professional advices. In this article, we are sharing a recently published infographic by McKinsey & Company, which highlights key components of successful digital marketing. Owing to the credibility of the publisher and value to marketers, we are reposting it with due credit to McKinsey. Continue reading Infographic: 5 Components of Digital Marketing Operations

6 Online Marketing Basics Every Entrepreneur Must Learn

Running your own business means having to wear all different types of hats. Whether it’s your marketing hat, your sales hat, or your general people skills hat, you’re going to need to know how to court sales, and on the other side of operations, you are also going to need to know how to run a balanced account and continue to grow your wealth. While starting a new business or before making new advancements in your current business, it is important that you don’t ignore digital spectrum and online market. This requires designing a strong, comprehensive, and scaleable online marketing strategy. Continue reading 6 Online Marketing Basics Every Entrepreneur Must Learn