In the a new age of technology, we live in an ever adapting world where strategies of marketing are always evolving. We are all ultimately connected by the technology we surround ourselves with, making marketing to various audiences simpler than ever before. Have you ever been on a digital platform such as Facebook and have an ad pop up for something you were just looking at the other day on a different website? This is because sales and marketing are becoming more personalized with every click you make.
Listed below are three ways how advertising and marketing are keeping up with the new age technology.
Companies ultimately realize that selling their product is the end goal to increase profits, it is only a matter of how. We are seeing now in modern day, everything seems to be somewhat technology based, whether it is on a computer, tablet, or smartphone. This type of access opens a plethora of information at our fingertips, which companies can now track. Marketers now account for the behaviors of their consumers, digitally, picking up on personalized interests and dislikes. Say you research a special kind of dog food for your four legged companions dietary restrictions. The next day you go to Facebook and that same dog food is now on your screen. It is through this strategy sales are made, no pitch or commercial required. By learning the selective behaviors of your consumers, you not only save time but also money. With digital analytics, marketing becomes a personal experience.
Through digital analytics it is key that the marketing appeals to the consumer holistically. The ads the consumer sees should be applying to them personally, but also changing with what is going on in everyday life. Say the consumer is in an area that has gotten hit by a tropical storm. Although they might not be researching for certain supplies, it will be likely that they will need them. Pulling information from social platforms, such as Facebook, Instagram, and Twitter helps gain inside and outside knowledge about a consumers digital footprint. How long a consumer stays on or visits a certain webpage indicates more of an interest toward that product, this would lead to a more heavy, personalized advertisement for them.
It is true that not every age group will behave similarly across every media platform. A marketing strategy that works for 30 year old females does not usually apply to 80 year old males. Advertisers quickly try to work on improving the way they can reach their target consumers. Reaching teenagers and young adults, for example, proves to be a challenge because they are more digital based, meaning that any advertising they would be seeing could come from YouTube, Facebook, or any other online social platform. For TV advertisement and marketing, strategies would align with consumer on what channels they watch. Say the channel broadcasts a program for 20 year old women, then the following commercials are unrelated to the show but contain products 20 year old women would want.
Through understanding different social platforms changes, any business can not only advertise to their target consumer, but also do it effectively and instantly, allowing themselves to grow and enhance the customers experience.