If we look at the recent studies about the most popular form of content; articles, whitepapers, and infographics top the list; followed by videos and podcasts. And if we look at the top 3 content formats that B2B buyers seek out to research a purchase decision, the stats are amazing. Whitepapers top with 78%, followed by case studies 73% and webinars 67%. These stats tell us why marketers produce this content to capture readers’ contact information and retargeting, but how do marketers prevent bad contact information and unqualified leads from draining CRM and sales resources? In this video tutorial we demonstrate the best practice for converting those new unqualified contacts into marketing qualified leads. Continue reading How to Nurture Your Fresh Business 2 Community Leads and Qualify Them for CRM? [Video Tutorial]
Given the complexity of multi-channel sales management, the job of a modern website has turned more crucial and sensitive. Visitors land on your site through a variety of online channels; pay-per-click (PPC), organic search, backlinks, promoted content, social media, email offers and print advertisements. Once they land, they have to satisfy the objective of following up a promotion, or purchasing a particular product. If the site doesn’t provide what they’re looking for, visitors bounce. Continue reading How to Design a Landing Page That Drives Conversion
Email marketing, as most of us know, is a very powerful and economical strategy for reaching our most active potential and/or existing customers. It doesn’t just boost our direct sales, but our referrals and credibility as well. However, while initiating your email campaign, you’ll inevitably run into spam filter issues. According to a study, you can expect 10-20% of your emails to become mixed up in cyberspace, usually because of overzealous filters. You can’t afford to invest time, energy and cash making email campaigns just to have them arrive in the spam filter. Continue reading 5 Simple Ways to Avoid Email Spam Filter
If you’ve invested in a dedicated IP address and conducting B2B email marketing to major ISPs, warming that IP address is critical. If you begin sending emails from a new or “cold” IP address, steep increases in email marketing to major ISPs can damage your new mailing IP’s reputation and defeat the purpose of that investment. Continue reading A Guide To Warming Up Your IP Addresses For B2C Email Marketing
Digital strategy is the process of specifying organizational vision, objectives, opportunities and plan of action in order to maximize the business benefits of digital initiatives to the firm. Whether you are making a digital plan for your own organization or for some client; there are certain fundamental elements that seem inevitable to include. However, many marketers fail to follow the process and as a result, fail to achieve their core business goals. Continue reading How to Plan Your Digital Strategy? (Part I)
Since the release of Salesforce.com 2015 state of marketing survey, a lot has been written on best practices, trends, approaches, and tips to follow in 2015. It made me realized again that information overload is a serious problem; as it adds more to confusion. In this post, I’m going to share what I’ve been trying to find out in the latest stats and reports. I’m sure that it’s going to help you plan, execute, and manage your campaigns well. Continue reading 10 Ways to Improve Your Marketing Automation in 2015
If you’re using outsourced data researchers to build your database, this is a can’t miss tutorial that shows marketing and sales teams how to properly introduce your company to new contacts and send a series of relevant emails that build relationships and sales qualified leads.
Continue reading Video Tutorial: How Marketing Automation for Google Drive Increases Results and Protects Your Brand