How to Design a Landing Page That Drives Conversion

Given the complexity of multi-channel sales management, the job of a modern website has turned more crucial and sensitive. Visitors land on your site through a variety of online channels; pay-per-click (PPC), organic search, backlinks, promoted content, social media, email offers and print advertisements. Once they land, they have to satisfy the objective of following up a promotion, or purchasing a particular product. If the site doesn’t provide what they’re looking for, visitors bounce. Continue reading How to Design a Landing Page That Drives Conversion

5 Simple Ways to Avoid Email Spam Filter

Email marketing, as most of us know, is a very powerful and economical strategy for reaching  our most active potential and/or existing customers. It doesn’t just boost our direct sales, but our referrals and credibility as well. However, while initiating your email campaign, you’ll inevitably run into spam filter issues. According to a study, you can expect 10-20% of your emails to become mixed up in cyberspace, usually because of overzealous filters. You can’t afford to invest time, energy and cash making email campaigns just to have them arrive in the spam filter.  Continue reading 5 Simple Ways to Avoid Email Spam Filter

A Guide To Warming Up Your IP Addresses For B2C Email Marketing

If you’ve invested in a dedicated IP address and conducting B2B email marketing to major ISPs, warming that IP address is critical. If you begin sending emails from a new or “cold” IP address, steep increases in email marketing to major ISPs can damage your new mailing IP’s reputation and defeat the purpose of that investment. Continue reading A Guide To Warming Up Your IP Addresses For B2C Email Marketing

How to Plan Your Digital Strategy? (Part I)

Digital strategy is the process of specifying organizational vision, objectives, opportunities and plan of action in order to maximize the business benefits of digital initiatives to the firm. Whether you are making a digital plan for your own organization or for some client; there are certain fundamental elements that seem inevitable to include. However, many marketers fail to follow the process and as a result, fail to achieve their core business goals. Continue reading How to Plan Your Digital Strategy? (Part I)

10 Ways to Improve Your Marketing Automation in 2015

Since the release of Salesforce.com 2015 state of marketing survey, a lot has been written on best practices, trends, approaches, and tips to follow in 2015. It made me realized again that information overload is a serious problem; as it adds more to confusion. In this post, I’m going to share what I’ve been trying to find out in the latest stats and reports. I’m sure that it’s going to help you plan, execute, and manage your campaigns well. Continue reading 10 Ways to Improve Your Marketing Automation in 2015

Video Tutorial: How Marketing Automation for Google Drive Increases Results and Protects Your Brand

If you’re using outsourced data researchers to build your database, this is a can’t miss tutorial that shows marketing and sales teams how to properly introduce your company to new contacts and send a series of relevant emails that build relationships and sales qualified leads.
Continue reading Video Tutorial: How Marketing Automation for Google Drive Increases Results and Protects Your Brand

3 Key Areas that Need Your Attention in Drip Marketing

In email marketing, “dripping” is a series of important emails sent to a predefined list of followers. These emails are usually designed to create a relationship, expand client retention, or to guide leads through the sales process.

Drip marketing campaigns offer two remarkable advantages. To begin with, their response rates usually surpass single event promotions or campaigns. Second, drip marketing campaigns can be executed with very little effort. Continue reading 3 Key Areas that Need Your Attention in Drip Marketing