We all know subject lines of blogs, articles, and emails are very important; they are the calling cards of your ideas and offers. So the thought of your subject line failing to do justice to long hours of nailing amazing email copy and offers with no return is depressing. Generally, email marketing is famously called the most lucrative marketing channel as studies endorsed its higher return on investment. Some claimed email marketing yields $44 for ever $1 investment. However, this return is possible only and only if you apply the best practices and measure your email marketing success.
Your copy’s subject matters the most when it comes to open rates, impression and conversion rate. Here are few stats about the same.
- 33% of email recipients open email based on subject line alone
- 69% of email recipients report email as based solely on the subject line
- 61.8% increase in opens when using the word “alert” in subject lines
- Personalized subject lines are 22.2% more likely to be opened.
With the above stats in mind and research across the Makesbridge user base, we produced a practical Subject Line E-Guide. It will help you choose the right combination of words and throw a positive impression on the recipient’s mind. On the return side of the coin, you will enjoy maximize open rates, improved engagement, sound feedback, and increased conversion.
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