Digital strategy is the process of specifying organizational vision, objectives, opportunities and plan of action in order to maximize the business benefits of digital initiatives to the firm. Whether you are making a digital plan for your own organization or for some client; there are certain fundamental elements that seem inevitable to include. However, many marketers fail to follow the process and as a result, fail to achieve their core business goals. Continue reading How to Plan Your Digital Strategy? (Part I)
10 Ways to Improve Your Marketing Automation in 2015
Since the release of Salesforce.com 2015 state of marketing survey, a lot has been written on best practices, trends, approaches, and tips to follow in 2015. It made me realized again that information overload is a serious problem; as it adds more to confusion. In this post, I’m going to share what I’ve been trying to find out in the latest stats and reports. I’m sure that it’s going to help you plan, execute, and manage your campaigns well. Continue reading 10 Ways to Improve Your Marketing Automation in 2015
Video Tutorial: How Marketing Automation for Google Drive Increases Results and Protects Your Brand
If you’re using outsourced data researchers to build your database, this is a can’t miss tutorial that shows marketing and sales teams how to properly introduce your company to new contacts and send a series of relevant emails that build relationships and sales qualified leads.
Continue reading Video Tutorial: How Marketing Automation for Google Drive Increases Results and Protects Your Brand
3 Key Areas that Need Your Attention in Drip Marketing
In email marketing, “dripping” is a series of important emails sent to a predefined list of followers. These emails are usually designed to create a relationship, expand client retention, or to guide leads through the sales process.
Drip marketing campaigns offer two remarkable advantages. To begin with, their response rates usually surpass single event promotions or campaigns. Second, drip marketing campaigns can be executed with very little effort. Continue reading 3 Key Areas that Need Your Attention in Drip Marketing
7 Essential Excel Skills Every Marketer Should Learn
When a marketer or a skilled analyst opens Excel, their sharp, elegant movements may look like magic. If you break down their movements you’d experience a series of keyboard shortcuts, expert usages of formulas, subtle clicks of the mouse, and habits built over years of practice. One question I get asked most of the times is: what Excel skills are most crucial for marketers to learn? Continue reading 7 Essential Excel Skills Every Marketer Should Learn
Best Practices for Email Marketing in 2015
Email marketing automation has been one of the key tools of marketing success in the year 2014. According to Forbes, approximately 63% of the companies that have outmarketed their competitors in the recent years have used one or more automation tools. Looking at the B2B marketing campaigns, we see a range of changes and emerging trends; like, a shift from mere email marketing to integrated marketing automation. You can read about the marketing automation industry in the year 2015 in our previous post. Continue reading Best Practices for Email Marketing in 2015