When and Why To Hire Marketing Automation Agencies

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This month we’re really hot to help you with:

  • Email Autobots to re-target to openers
  • Load openers into Facebook for retargeting
  • Business dashboarding for dummies
butler blog

“Do it for me” requests for marketing automation setup are common and the people who will “do it for you” are a dime a dozen. These are people who know their way around MailChimp, Marketo, Salesforce, Makesbridge and so on. But the problem is they can’t “do the thinking for you” or think on their feet.

If you need “thinkers and planners”, you’re left to hire “pros” who are self directed types. But they are expensive, can take months to get up to speed, and you could be out a lot of money before you discover they’re the living definition of a poser.

If you’re experiencing problems with getting your funnel moving or dialing in your automation, the article I wrote for Email Vendor Selection is just for you. I’ve broken down the when’s, why’s and how’s of hiring an outsourced marketing automation service.

I also explain why it’s legit to aim for experienced business-minded thinkers who pragmatically lead a plan and add value beyond wristy task fulfillment.

Read this important managerial article I wrote for Email Vendor Selection

Important managerial points I cover include:

  • Quiz yourself on three tell tale signs that it’s time to find outside help
  • Six things that drive corporate value when you hire an outsourced team
  • The one situation where you can hire a legit quality outsourced team at a discount
  • Six interview questions to ask prospective teams before you hire them
  • A sample timeline and protocol for discovery, setup and ongoing maintenance


Top 10 Business Challenges in 2015

Being a marketer requires to anticipate the future trends, challenges, opportunities, and then bring up a well-calculated plan of action. Since, the beginning of 2015, I’ve come across a range of studies that indicate complexities and opportunities ahead. However, nothing impressed me more than Salesforce State of Marketing Survey 2015. Primarily because it was a collection of multidimensional insight by marketers around the globe. Continue reading Top 10 Business Challenges in 2015

Is Email Marketing Dead? Some Insight From Salesforce State of Marketing 2015

2015 State of Marketing Survey by Salesforce.com should be an eye-opener for traditional thinkers. Though, it indicates a drastic shift in spending habits of the businesses and makes some strategic predictions for the year 2015. Yet it endorses importance of email as an integral touch point in marketing where 73% marketers agree that email marketing is core to their business. In the following, we’ll analyze some stats to find out whether “email marketing is not dead or not?”. Continue reading Is Email Marketing Dead? Some Insight From Salesforce State of Marketing 2015