Building Inbound Links The White Hat Way

Link building can be defined as an art of getting different sites to link to your site to enhance your own rankings in Google. There are plenty of approaches to build links in 2015. A few methods are legitimate or ‘white hat’ while some are ‘dark hat’, e.g., violate Google’s Webmaster Guidelines.  There’s no doubt that building good inbound links to your site is not very easy. While some website owners resort to spamming blog comment sections to get their backlinks, this is neither essential, nor will it positively impact your SEO efforts. Continue reading Building Inbound Links The White Hat Way

7 Smart Tips to Drive More Traffic to Your Website

Ask an entrepreneur or a marketer what they’d like most in the world, and they’ll likely say “more customers.” What usually comes after customers on a business wish list? “More traffic” to their site. Getting traffic is among the most crucial of any task. Getting traffic is an ongoing process and must be continuously done to keep the flow of traffic coming to your site. Continue reading 7 Smart Tips to Drive More Traffic to Your Website

Why Mobile is the Most Important Marketing Factor Today

It’s not the second or third screen­—it’s the first screen. It’s among those few things we walk around with all day. We sleep with it within an arm’s reach and, for many of us, it’s the first thing we check out each morning. With more than 92% of Americans now using smartphones and almost 60% of all online activity now originating from smartphones, we have staggered into another age in technology with new marketing trends and challenges. Continue reading Why Mobile is the Most Important Marketing Factor Today

29 Vital Metrics to Measure Content Marketing Success [Infographic]

Content Marketing is the beautiful art of making work that matters — and then, finding ways to share it with people who want to see it. It’s defined as any type of marketing that involves creation and sharing of text/media and publishing content in order to achieve campaign goals (for example: acquiring and retaining customers). Continue reading 29 Vital Metrics to Measure Content Marketing Success [Infographic]

3 Key Areas that Need Your Attention in Drip Marketing

In email marketing, “dripping” is a series of important emails sent to a predefined list of followers. These emails are usually designed to create a relationship, expand client retention, or to guide leads through the sales process.

Drip marketing campaigns offer two remarkable advantages. To begin with, their response rates usually surpass single event promotions or campaigns. Second, drip marketing campaigns can be executed with very little effort. Continue reading 3 Key Areas that Need Your Attention in Drip Marketing

10 Rules for Successful Content Marketing in 2015

According to a study, companies spent over $118 billion on content marketing in 2014. Similarly Salesforce State of Marketing 2015 indicates content marketing being the single most reliable source of lead generation. However, there is another side of the story as well. Content Marketing Institute has found out that only 4 out of 10 content marketers are satisfied with their campaigns. However, this does not mean that there would be less focus on content in 2015 as 86% marketers still believe it to be their primary lead generation tool. Continue reading 10 Rules for Successful Content Marketing in 2015

25 Interesting Digital Marketing Statistics from 2014 and 2015

We’ve seen an increase in digital marketing spending worldwide. Be it a B2B or B2C model, marketers are investing more in content, blogs, ads, SEO, PPC, and social media. A study indicates that 57% of the marketers will increase their digital marketing budget by at least 27% in 2015. The rest will increase the budget by an unspecified percentage or amount. The following statistics help you get an idea of what happened in 2014 and what may happen in 2015. Continue reading 25 Interesting Digital Marketing Statistics from 2014 and 2015