When it comes down to it, marketing in this world today is all about the capacity to capture, analyze data and manage at a velocity that was never before possible. Massing in chunks of data and information is not easy to digest for an audience.
Quality over Quantity
It is common to see companies invest millions on adding bells and whistles to a product the customer doesn’t care about. Too much marketing and product add-ons can appear almost aggressive and uninviting. Complicating a product does not necessarily mean it will be better and in most cases it makes it more confusing. To think the company would save time, money, and energy by realizing less is more.
Before creating a new product, remember, value is in the eye of the consumer. It is important to gain a concept of what they truly care about. Customers ultimately care about freedom, ease, and certainty. Too much of many things can lead them feeling overwhelmed.
“It’s easy to get sidetracked with technology, and that is the danger, but ultimately you have to see what works with the music and what doesn’t. In a lot of cases, less is more. In most cases, less is more.” – Herbie Hancock
Focus and Execution
Gaining the understanding of “Less is More” does requires focus. One of the hardest ideas to grasp is letting go. In the bigger picture to make an even bigger impact, it is important to declutter ideas and the mind to allow business to grow. This allows the cut of unneeded business development strategies and to spend the reinvested time and money on what will prosper.
Through the concept of “Less is More” it becomes apparent that execution becomes more and more easier and clear. Rather than having over a dozen of opportunities to achieve, focusing on two or three at a time leaves work to move more smooth and quick. For a business owner, having to manage and focus on so many ideas, slows down the process of innovation.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis
Less emphasis on quantity will give more time to be spent on the content. Since the audience can process the information, it creates trust between business and consumer. It is important to spend 40% of time creating the product, then 60% in marketing to the right suiting audience in a clean and sharp fashion.