![How to Nurture Your Fresh Business 2 Community Leads and Qualify Them for CRM? [Video Tutorial]](http://blog.makesbridge.com/wp-content/uploads/2015/07/Business2Community-Lead-Generation1.png)
If we look at the recent studies about the most popular form of content; articles, whitepapers, and infographics top the list; followed by videos and podcasts. And if we look at the top 3 content formats that B2B buyers seek out to research a purchase decision, the stats are amazing. Whitepapers top with 78%, followed by case studies 73% and webinars 67%. These stats tell us why marketers produce this content to capture readers’ contact information and retargeting, but how do marketers prevent bad contact information and unqualified leads from draining CRM and sales resources? In this video tutorial we demonstrate the best practice for converting those new unqualified contacts into marketing qualified leads. Continue reading How to Nurture Your Fresh Business 2 Community Leads and Qualify Them for CRM? [Video Tutorial]
5 Tips to Beat Modern Marketing Complexity
Many people get confused when they hear the words like ‘modern marketing’. This is actually not a new discovery or something totally different from existing domains of marketing. Instead, the term is used for a combination of modern practices and channels that shape up marketing in 2015. From print to electronic, search marketing to email, marketing automation to drip campaigns, online ads to social media; there are a range of channels that a modern marketer has to manage. The real challenges lies in creating and managing balance without losing sight of any important channel. Continue reading 5 Tips to Beat Modern Marketing Complexity
4 Reasons Why Email Marketing Is an Asset for Small Businesses
Marketing has seen immense progress in the four-and-a-half decades since the first email was sent. Improvements like search engine and social media marketing have left companies with no lack of channels to leverage their objective of reaching target demographic. However, in the era of real-time socially driven marketing, companies are still focusing on email as a staple of their marketing strategy. Many small entrepreneurs believe that email marketing is just about adding people to whom they can send a monthly newsletter, which is wrong perception. Continue reading 4 Reasons Why Email Marketing Is an Asset for Small Businesses
How to Design a Landing Page That Drives Conversion
Given the complexity of multi-channel sales management, the job of a modern website has turned more crucial and sensitive. Visitors land on your site through a variety of online channels; pay-per-click (PPC), organic search, backlinks, promoted content, social media, email offers and print advertisements. Once they land, they have to satisfy the objective of following up a promotion, or purchasing a particular product. If the site doesn’t provide what they’re looking for, visitors bounce. Continue reading How to Design a Landing Page That Drives Conversion
5 Tips to Make Your Marketing Automation More Effective
Benefits of marketing automation cannot be overstated. One simply cannot ignore the positive impact on business process, lead management, marketing ROI, staff efficiency, CRM performance, and sales have been endorsed by studies and surveys. 78% marketers believe marketing automation systems were key contributor to their revenue growth. 63% companies that have outgrown their competition credit it to data-driven marketing with an automated process. Continue reading 5 Tips to Make Your Marketing Automation More Effective
10 Ways to Improve Employee Engagement and Performance
If the members of your team are not as productive as desired, are lacking motivation or initiative, or are disappointed and at odds with one another; it is the ideal time for a tune-up. Just like individuals, teams also need regular attention and maintenance. By implementing some team-building exercises and efforts, you can help the team come together to work as a strong unit toward a common objective with shared trust, expectations, respect for the contributions of every person and pride in their achievements. Continue reading 10 Ways to Improve Employee Engagement and Performance
Email Marketing Automation in 6 Simple Steps
Email marketing automation can be used as a part of every phase of the marketing and sales process. It gives boost in demand generation, sales and in retaining existing clients. Once you select your new email or marketing automation vendor, the next phase in the process in implementation. The process of execution and refinement is just as important as selecting your new email marketing automation merchant. Continue reading Email Marketing Automation in 6 Simple Steps