Benefits of marketing automation cannot be overstated. One simply cannot ignore the positive impact on business process, lead management, marketing ROI, staff efficiency, CRM performance, and sales have been endorsed by studies and surveys. 78% marketers believe marketing automation systems were key contributor to their revenue growth. 63% companies that have outgrown their competition credit it to data-driven marketing with an automated process.
Having said that, we also find studies indicating that not every marketing automation exercise went that successful. There are cases when companies invested in automation systems but ended up in a loss. The following 5 tips are meant to provide you some ideas about how to improve your marketing automation and obtain better results.
1. Proper Planning:
The first step in any effective marketing automation project is recognizing your goals for connecting with your clients. Whether through email, social media, websites or a mix of vehicles, thoroughly consider what you need to communicate, on what platforms, how frequently and, eventually, what you need the outcome or action to be.
Begin by understanding the business case for marketing automation inside your organization. A successful marketing automation plan will bring about plenty of noteworthy information that can change the way your organization works together and communicates with clients later on. Before gathering the information, know what you are gathering, why you are gathering it and how you are going to direct your insight into action. In addition, jot down the best practices for marketing automation in your industry as they’ll help you learn more and be more successful.
2. Collecting Data to Target Your Audience:
Consider all the information that can be gathered about your target market. In addition, think about how much information can be gathered over a period of time. Pulling together that sort of data is well worth your time and energy.
To have the ability to see the habits of your audience, to pre-determine their choices depending on historical data is invaluable. Marketing automation enables you to collect this information and analyze it, applying this vital data to your future marketing campaigns.
Also Check: Email Marketing Automation in 6 Simple Steps
Building an initial marketing automation plan for implementation can seem overwhelming initially, yet if you approach it as a thoughtful process, one step at a time, it will seem much simpler. The planning process for marketing automation usage also gives organizations a valid reason to look at existing practices within the marketing department and over your complete organization, including the sales team.
Remember, be deliberate and conscious in implementing your marketing automation. Build up a CRM follow-through process that maps how you will deliver consistent, automated quality leads to your sales team once the marketing automation is in full swing. With Makesbridge’s marketing automation platform, you can manage your entire marketing campaigns from single dashboard. Check out our video tutorial on how to track your all online campaigns from a single dashboard.
4. Develop an Information Map for Audience:
You can make it simple for your prospects to discover the information they require by having a clear call to action and the ability to follow through. Landing pages, customized URLs–when your call to action is linked with an offer, your prospects are incited to move, making a beeline for the automated reactions that you have set into place. What’s more, as your sales team gets those automatic responses, they will be more than ready to work the hot leads.
5. Ability to Score Your Leads:
Not every lead is equal. There are some people who are ready to purchase. Some need extra time and information. Some are just looky-loos. You don’t have sufficient time or resources to waste on the leads that aren’t prepared. A real advantage to using automated marketing software with its lead scoring capacity, is that your sales team will be informed about which lead is cold and which is hot.