29 Vital Metrics to Measure Content Marketing Success [Infographic]

Content Marketing is the beautiful art of making work that matters — and then, finding ways to share it with people who want to see it. It’s defined as any type of marketing that involves creation and sharing of text/media and publishing content in order to achieve campaign goals (for example: acquiring and retaining customers). Continue reading 29 Vital Metrics to Measure Content Marketing Success [Infographic]

5 Simple Ways to Avoid Email Spam Filter

Email marketing, as most of us know, is a very powerful and economical strategy for reaching  our most active potential and/or existing customers. It doesn’t just boost our direct sales, but our referrals and credibility as well. However, while initiating your email campaign, you’ll inevitably run into spam filter issues. According to a study, you can expect 10-20% of your emails to become mixed up in cyberspace, usually because of overzealous filters. You can’t afford to invest time, energy and cash making email campaigns just to have them arrive in the spam filter.  Continue reading 5 Simple Ways to Avoid Email Spam Filter

A Guide To Warming Up Your IP Addresses For B2C Email Marketing

If you’ve invested in a dedicated IP address and conducting B2B email marketing to major ISPs, warming that IP address is critical. If you begin sending emails from a new or “cold” IP address, steep increases in email marketing to major ISPs can damage your new mailing IP’s reputation and defeat the purpose of that investment. Continue reading A Guide To Warming Up Your IP Addresses For B2C Email Marketing

7 Tips to Run a Successful Retargeting Campaign

While retargeting campaigns have proven to really improve the chances of lost prospects coming back to your site, you need a sound strategy to truly drive web traffic. Web marketing analytics reveal that a nuanced, advanced audience segmentation procedure can help you capitalize on your retargeting campaign. Continue reading 7 Tips to Run a Successful Retargeting Campaign

Survey: Managing a Healthy Click through Rate is the Biggest Email Marketing Challenge

Today’s marketers work in an environment where they have access to thousands of tools  for delivering their messages. Studies endorse that marketers continue to rate email as the most effective digital marketing tool with higher return on investment. However, despite higher adoption, professionals continue to complain their inability to achieve email marketing results. A recent study conducted by Ascend2 highlights some key challenges that modern marketers face and also shares some remedies.  Continue reading Survey: Managing a Healthy Click through Rate is the Biggest Email Marketing Challenge

9 Business Books That Will Change Your Life Today

Knowledge is regarded as the only lasting competitive advantage. This is true for economies, countries, organizations and people. This is the reason, people with more knowledge, skills and abilities are welcomed everywhere. While this is a different subject, one core element to become a knowledge worker is ‘the habit of reading quality books’.  Continue reading 9 Business Books That Will Change Your Life Today

How to Plan Your Digital Strategy? (Part I)

Digital strategy is the process of specifying organizational vision, objectives, opportunities and plan of action in order to maximize the business benefits of digital initiatives to the firm. Whether you are making a digital plan for your own organization or for some client; there are certain fundamental elements that seem inevitable to include. However, many marketers fail to follow the process and as a result, fail to achieve their core business goals. Continue reading How to Plan Your Digital Strategy? (Part I)