A landing page is a web page that makes you able to catch a visitor’s data through a lead form. Having a good landing page will help you target a particular audience. For example, traffic from an email campaign marketing a specific ebook, or visitors who click on a pay-per-click ad advertising your webinar. So it’s vital to build a unique landing page for each of the offers you make. Continue reading 6 Steps to Create a Landing Page that Converts
4 Ways to Get More Business from Landing Pages
Any smart inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next phase is converting them into leads for your business. In any case, what’s the most ideal approach to get them to change over? A properly created landing page is the best solution in this regard. Continue reading 4 Ways to Get More Business from Landing Pages
How to Design a Landing Page That Drives Conversion
Given the complexity of multi-channel sales management, the job of a modern website has turned more crucial and sensitive. Visitors land on your site through a variety of online channels; pay-per-click (PPC), organic search, backlinks, promoted content, social media, email offers and print advertisements. Once they land, they have to satisfy the objective of following up a promotion, or purchasing a particular product. If the site doesn’t provide what they’re looking for, visitors bounce. Continue reading How to Design a Landing Page That Drives Conversion