5 Best Ways to Make Automated Emails Feel Personal

It is of no doubt that automating your marketing can create remarkable productivity for your business, making you able to scale your efforts without losing accurateness. However, you don’t want your automated messages to feel automated – you need your marketing to feel personal to create links. This is one of the ways to enhance your brand image and grow business. Continue reading 5 Best Ways to Make Automated Emails Feel Personal

4 Ways to Get More Business from Landing Pages

Any smart inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next phase is converting them into leads for your business. In any case, what’s the most ideal approach to get them to change over? A properly created landing page is the best solution in this regard. Continue reading 4 Ways to Get More Business from Landing Pages

How to Nurture Your Fresh Business 2 Community Leads and Qualify Them for CRM? [Video Tutorial]

If we look at the recent studies about the most popular form of content; articles, whitepapers, and infographics top the list; followed by videos and podcasts. And if we look at the top 3 content formats that B2B buyers seek out to research a purchase decision, the stats are amazing. Whitepapers top with 78%, followed by case studies 73% and webinars 67%. These stats tell us why marketers produce this content to capture readers’ contact  information and retargeting, but how do marketers prevent bad contact information and unqualified leads from draining CRM and sales resources?  In this video tutorial we demonstrate the best practice for converting those new unqualified contacts into marketing qualified leads.  Continue reading How to Nurture Your Fresh Business 2 Community Leads and Qualify Them for CRM? [Video Tutorial]

5 Tips to Beat Modern Marketing Complexity

Many people get confused when they hear the words like ‘modern marketing’. This is actually not a new discovery or something totally different from existing domains of marketing.  Instead, the term is used for a combination of modern practices and channels that shape up marketing in 2015. From print to electronic, search marketing to email, marketing automation to drip campaigns, online ads to social media; there are a range of channels that a modern marketer has to manage. The real challenges lies in creating and managing balance without losing sight of any important channel. Continue reading 5 Tips to Beat Modern Marketing Complexity

4 Reasons Why Email Marketing Is an Asset for Small Businesses

Marketing has seen immense progress in the four-and-a-half decades since the first email was sent. Improvements like search engine and social media marketing have left companies with no lack of channels to leverage their objective of reaching target demographic. However, in the era of real-time socially driven marketing, companies are still focusing on email as a staple of their marketing strategy. Many small entrepreneurs believe that email marketing is just about adding people to whom they can send a monthly newsletter, which is wrong perception. Continue reading 4 Reasons Why Email Marketing Is an Asset for Small Businesses

How to Design a Landing Page That Drives Conversion

Given the complexity of multi-channel sales management, the job of a modern website has turned more crucial and sensitive. Visitors land on your site through a variety of online channels; pay-per-click (PPC), organic search, backlinks, promoted content, social media, email offers and print advertisements. Once they land, they have to satisfy the objective of following up a promotion, or purchasing a particular product. If the site doesn’t provide what they’re looking for, visitors bounce. Continue reading How to Design a Landing Page That Drives Conversion

Checklist for Choosing the Right CRM Platform

Forming and keeping up relationships with clients is among the most crucial aspects of any business. Without positive relationships, it’s difficult to succeed in any industry and long-term achievement can be endangered. That is the reason it’s so invaluable to implement a customer relationship management (CRM) framework into your operations. Continue reading Checklist for Choosing the Right CRM Platform