Benefits of marketing automation cannot be overstated. One simply cannot ignore the positive impact on business process, lead management, marketing ROI, staff efficiency, CRM performance, and sales have been endorsed by studies and surveys. 78% marketers believe marketing automation systems were key contributor to their revenue growth. 63% companies that have outgrown their competition credit it to data-driven marketing with an automated process. Continue reading 5 Tips to Make Your Marketing Automation More Effective
Email Marketing Automation in 6 Simple Steps
Email marketing automation can be used as a part of every phase of the marketing and sales process. It gives boost in demand generation, sales and in retaining existing clients. Once you select your new email or marketing automation vendor, the next phase in the process in implementation. The process of execution and refinement is just as important as selecting your new email marketing automation merchant. Continue reading Email Marketing Automation in 6 Simple Steps
5 Simple Ways to Avoid Email Spam Filter
Email marketing, as most of us know, is a very powerful and economical strategy for reaching our most active potential and/or existing customers. It doesn’t just boost our direct sales, but our referrals and credibility as well. However, while initiating your email campaign, you’ll inevitably run into spam filter issues. According to a study, you can expect 10-20% of your emails to become mixed up in cyberspace, usually because of overzealous filters. You can’t afford to invest time, energy and cash making email campaigns just to have them arrive in the spam filter. Continue reading 5 Simple Ways to Avoid Email Spam Filter
A Guide To Warming Up Your IP Addresses For B2C Email Marketing
If you’ve invested in a dedicated IP address and conducting B2B email marketing to major ISPs, warming that IP address is critical. If you begin sending emails from a new or “cold” IP address, steep increases in email marketing to major ISPs can damage your new mailing IP’s reputation and defeat the purpose of that investment. Continue reading A Guide To Warming Up Your IP Addresses For B2C Email Marketing
7 Tips to Run a Successful Retargeting Campaign
While retargeting campaigns have proven to really improve the chances of lost prospects coming back to your site, you need a sound strategy to truly drive web traffic. Web marketing analytics reveal that a nuanced, advanced audience segmentation procedure can help you capitalize on your retargeting campaign. Continue reading 7 Tips to Run a Successful Retargeting Campaign
Survey: Managing a Healthy Click through Rate is the Biggest Email Marketing Challenge
Today’s marketers work in an environment where they have access to thousands of tools for delivering their messages. Studies endorse that marketers continue to rate email as the most effective digital marketing tool with higher return on investment. However, despite higher adoption, professionals continue to complain their inability to achieve email marketing results. A recent study conducted by Ascend2 highlights some key challenges that modern marketers face and also shares some remedies. Continue reading Survey: Managing a Healthy Click through Rate is the Biggest Email Marketing Challenge
15 Things You Don’t Get at HubSpot but Makesbridge Offers
Importance of marketing automation can’t be overstated. One simply cannot achieve desired speed, efficiency and excellence, without automating certain business functions. However, owing to abundance of the automation platforms, it has become difficult for the businesses to pick up the right and scalable solution. Those in the top line are too expensive for SMBs and those in the middle don’t seem suitable for their individual business needs. Continue reading 15 Things You Don’t Get at HubSpot but Makesbridge Offers