Send Emails That Gmail Users Don’t Block But Love to Read

Gmail is one of the most popular email clients worldwide, which is full of powerful features. With the growing demand for secure and spam-free experience, Google introduced a range of new features to protect users from unsolicited email. Before these updates, users had the option of either ‘mark as spam’ to avoid unwanted messages or clicking on the suppress/unsubscribe within the email.  Continue reading Send Emails That Gmail Users Don’t Block But Love to Read

5 Simple Ways to Avoid Email Spam Filter

Email marketing, as most of us know, is a very powerful and economical strategy for reaching  our most active potential and/or existing customers. It doesn’t just boost our direct sales, but our referrals and credibility as well. However, while initiating your email campaign, you’ll inevitably run into spam filter issues. According to a study, you can expect 10-20% of your emails to become mixed up in cyberspace, usually because of overzealous filters. You can’t afford to invest time, energy and cash making email campaigns just to have them arrive in the spam filter.  Continue reading 5 Simple Ways to Avoid Email Spam Filter