Since the release of Salesforce.com 2015 state of marketing survey, a lot has been written on best practices, trends, approaches, and tips to follow in 2015. It made me realized again that information overload is a serious problem; as it adds more to confusion. In this post, I’m going to share what I’ve been trying to find out in the latest stats and reports. I’m sure that it’s going to help you plan, execute, and manage your campaigns well. Continue reading 10 Ways to Improve Your Marketing Automation in 2015
Video Tutorial: How Marketing Automation for Google Drive Increases Results and Protects Your Brand
If you’re using outsourced data researchers to build your database, this is a can’t miss tutorial that shows marketing and sales teams how to properly introduce your company to new contacts and send a series of relevant emails that build relationships and sales qualified leads.
Continue reading Video Tutorial: How Marketing Automation for Google Drive Increases Results and Protects Your Brand
9 Smart Ways to Grow Your Business with LinkedIn
While majority of the people look at LinkedIn for job openings, references and pure networking; they ignore its importance from business development perspective. It has been recognized as one of the best platforms to grow your business fast. Today, LinkedIn profiles are the new business card while content is the new networking tool. Continue reading 9 Smart Ways to Grow Your Business with LinkedIn
3 Key Areas that Need Your Attention in Drip Marketing
In email marketing, “dripping” is a series of important emails sent to a predefined list of followers. These emails are usually designed to create a relationship, expand client retention, or to guide leads through the sales process.
Drip marketing campaigns offer two remarkable advantages. To begin with, their response rates usually surpass single event promotions or campaigns. Second, drip marketing campaigns can be executed with very little effort. Continue reading 3 Key Areas that Need Your Attention in Drip Marketing
How Will Google’s Mobile-Friendly Update Impact Your Business and SEO?
If you witness a sharp decline in your website traffic in the next few days, it’s result of the latest algorithmic update by Google. Almost 60% of the web traffic comes from mobile and this significance compelled Google to include ‘mobile friendliness’ as a key search ranking factor. As per the notice on Google Webmaster Central Blog, the latest update has been rolled out.
What does this mean from SEO perspective? Continue reading How Will Google’s Mobile-Friendly Update Impact Your Business and SEO?
Marketing Automation- An Emerging Industry in the Digital Landscape
Marketing automation refers to the utilization of technology and software platforms to market products/services on multiple channels and automate repetitive tasks. Using marketing automation tools, you can easily communicate the intended messages at a given interval without doing anything manually. From email marketing to business intelligence, prospect tracking, website analysis, traffic overview, source tracking, SMS marketing, social media management, lead nurturing, and sales, everything is being done with the help of these automation platforms. The reason for their popularity is simple: they save time, reduce cost, and optimize performance. Continue reading Marketing Automation- An Emerging Industry in the Digital Landscape
Is Email Marketing Dead? Some Insight From Salesforce State of Marketing 2015
2015 State of Marketing Survey by Salesforce.com should be an eye-opener for traditional thinkers. Though, it indicates a drastic shift in spending habits of the businesses and makes some strategic predictions for the year 2015. Yet it endorses importance of email as an integral touch point in marketing where 73% marketers agree that email marketing is core to their business. In the following, we’ll analyze some stats to find out whether “email marketing is not dead or not?”. Continue reading Is Email Marketing Dead? Some Insight From Salesforce State of Marketing 2015