Email marketing is an incredible channel to reach new potential clients and also a great way to maximize existing client engagement. Being a modern marketer, you wear a lot of caps and are liable for many moving parts of your marketing mix. It’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for. But how would you measure the efficiency of a marketing campaign? Continue reading 6 Metrics That Determine Email Marketing Success
10 Quick Ways to Improve Your Email Marketing Subject Lines
Subject lines are the gatekeepers of your email campaigns. Working for hours to nail an amazing email copy and in return getting no response is really something everybody hates! The words you choose as a title of your email can have a huge impact on whether the hard work you’ve put into your email will pay off or not. Investing some extra time on your subject title will help you boost email open rates, avoid the junk folder, and get your message to the right audience.
Here are some quick tips that might help you in this. Continue reading 10 Quick Ways to Improve Your Email Marketing Subject Lines
Simple Things that Can Revolutionize Your Marketing Automation Experience
Marketing automation allows companies to make their sales process more productive via automating and measuring workflows, tasks and lead generation strategies. According to a survey by the Aberdeen Group, “businesses using marketing automation can see an increase of 451% in the quantity of leads their business has.” (See some interesting stats here). On the other hand, there are still many organizations using a marketing automation solution without a positive ROI. Continue reading Simple Things that Can Revolutionize Your Marketing Automation Experience
Makesbridge Education Program: Learn Actionable Growth Hacking Tactics for Free
We are excited to announce the launch of Makesbridge Education Series. Starting on Wednesday, August 26, the program is aimed at giving readers fresh food for thought, building network with industry leaders, providing you a learning opportunity and facilitate you excel in your respective fields. Our mission is to break down common growth challenges, identify practical choices to solve them, and streamline your path to achievement. Continue reading Makesbridge Education Program: Learn Actionable Growth Hacking Tactics for Free
7 Reasons Makesbridge is Better for Your Business Than Silverpop
Makesbridge is one of the most comprehensive marketing automation solutions for digital marketers. The availability of features like email marketing, cross-channel integration, track online campaigns, social media tracking, and measure SEO/website performance at one single dashboard has made this tool a number-one choice for all marketers. But is it really the best? Here are some reasons why a business will prefer Makesbridge over Silverpop. Continue reading 7 Reasons Makesbridge is Better for Your Business Than Silverpop
Top 9 Reasons Your Emails Get Rejected
There are many different marketing ways that can be used to market our businesses. One of these most effective tools is email. It is not just inexpensive, but is readily available. The use of email marketing tools is getting the attention of most marketers as it is the most convenient way to market your brand. In fact, research shows that there are three times more email accounts than Facebook and Twitter accounts combined. Third-party email software such as Makesbridge, iContact, and MailChimp helps business owners manage, target, and track email campaigns. Continue reading Top 9 Reasons Your Emails Get Rejected
3 Biggest Challenges for Today’s Marketing Professionals
Going by the quote of Peter Drucker in the feature image, we assume that marketing is essentially one of the core business functions as it drives growth. However, studies indicate that the very function is not being performed well, and results are not encouraging. In this post, we’ll discuss top 3 challenges for the modern marketing professionals with their solution. The motivation of this post came from the Adobe study, which gave the following verdict. Continue reading 3 Biggest Challenges for Today’s Marketing Professionals