SDR Follow Up To Qualified Web Visitors

Sales Development Reps (SDRs) who are responsible for outbound prospecting need to work on finding interested contacts that they can add into B2B sales funnels.  To achieve this in the shortest time possible, SDRS need visibility into what companies are visiting their website, where these visitors go, and their contact information. Continue reading SDR Follow Up To Qualified Web Visitors

Why Your Email Lands In Junk Folder

Mega scale and small scale email senders alike are constantly battling the Junk Folder. Whether it be a major e-commerce site sending millions of emails per month or a real estate broker sending a few hundred both have to contend with the Junk Folder. Undoubtedly, the Junk Folder causes a lot of heartburn and stress for many email marketers. This article provides the reader with insights and experience on why messages go to the Junk Folder.
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Getting the Most Out of Your Marketing Automation Tools

Use Your Autotriggers to Full Advantage
Lately, there’s been a lot of talk about how marketers aren’t fully using the functions of their marketing automation platform (MAP). We understand that, after all, it takes time and practice to get familiar with all the bells and whistles, and some features just may not be required for your campaigns.
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