6 Vital Strategies for Successful Marketing Automation Implementation

Marketing automation is a very effective technology  that offers marketers with a rich set of tools to deal with the components of their online marketing projects. The use of marketing automation software by marketers can effectively replace time consuming, repetitive tasks and is ideal in bringing leads to the sales team faster. Continue reading 6 Vital Strategies for Successful Marketing Automation Implementation

6 Ethical Ways To Attract More Website Visitors

The online world is an attention economy. Attention is finite, and therefore scarce. Often, there isn’t much wrong with the site itself–it’s professionally designed and the portfolio is full of  very attractive work–but it just sits there in an obscure corner of the Internet being quietly ignored. Which brings us to the point.  If you want people to pay attention to you and your website, you need to earn it.  Here are some easy and ethical ways to attract more traffic towards your website. Continue reading 6 Ethical Ways To Attract More Website Visitors

7 Distinctions between Makesbridge and Constant Contact

Makesbridge is good at what they do, that’s why they are one of the most well-known marketing automation platforms on the Internet. But, they are not the only tree in the forest. There’s actually quite a few of them that offer core functionality a business needs to successfully generate leads and automate their marketing and Constant contact is one of them. In this blog, we will elaborate 7 key distinctions between Makesbridge and Constant Contact. The purpose is just to help you make the right choice before subscription. Continue reading 7 Distinctions between Makesbridge and Constant Contact

6 Steps to Create a Landing Page that Converts

A landing page is a web page that makes you able to catch a visitor’s data through a lead form. Having a good landing page will help you target a particular audience. For example, traffic from an email campaign marketing a specific ebook, or visitors who click on a pay-per-click ad advertising your webinar. So it’s vital to build a unique landing page for each of the offers you make. Continue reading 6 Steps to Create a Landing Page that Converts

6 Best Practices for Running a Retargeting Campaign

Re-targeting advertising is rapidly picking up traction in the online marketing world for a good reason. Companies that use this system see an evident increase in CTR (Click through Rate) while also understanding a notable cost savings. In fact, recent analysis has demonstrated that the normal CPM (Cost per Thousand impressions) is really lower for re-targeting campaigns than conventional display marketing. Furthermore, it’s the perfect supplement for effective SEO and PPC campaigns, as re-targeting encourages repeat visits from the traffic that these different techniques produce. Continue reading 6 Best Practices for Running a Retargeting Campaign

Top 5 Things to Consider Before Diving Into B2B Marketing Automation

Your business may desperately need more clients, but you have no clue how to step up your game and get more leads. Many companies today are using marketing automation software, which systematizes and streamlines the marketing process. The marketing automation systems are designed to empower marketers to create sophisticated and engaging campaigns that naturally respond to customer behavior. Continue reading Top 5 Things to Consider Before Diving Into B2B Marketing Automation