Researchers like Return Path, Marketing Sherpa reveals that over 10% of your emails are bad, and only less than 44% of your emails are delivered! So, before you blame your Email Service Provider, let’s find out what is list hygiene and why it’s critical.
List hygiene is about regularly removing the dead weight – like inactive contacts, undeliverable, complainer, Role, spam-traps and bots.
Keeping your list clean pays off – in your monthly plan and in your email metrics. Let’s dive in and start clearing the clutter!
Continue reading List Hygiene – Sanitize your email database