When and Why To Hire Marketing Automation Agencies

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This month we’re really hot to help you with:

  • Email Autobots to re-target to openers
  • Load openers into Facebook for retargeting
  • Business dashboarding for dummies
butler blog

“Do it for me” requests for marketing automation setup are common and the people who will “do it for you” are a dime a dozen. These are people who know their way around MailChimp, Marketo, Salesforce, Makesbridge and so on. But the problem is they can’t “do the thinking for you” or think on their feet.

If you need “thinkers and planners”, you’re left to hire “pros” who are self directed types. But they are expensive, can take months to get up to speed, and you could be out a lot of money before you discover they’re the living definition of a poser.

If you’re experiencing problems with getting your funnel moving or dialing in your automation, the article I wrote for Email Vendor Selection is just for you. I’ve broken down the when’s, why’s and how’s of hiring an outsourced marketing automation service.

I also explain why it’s legit to aim for experienced business-minded thinkers who pragmatically lead a plan and add value beyond wristy task fulfillment.

Read this important managerial article I wrote for Email Vendor Selection

Important managerial points I cover include:

  • Quiz yourself on three tell tale signs that it’s time to find outside help
  • Six things that drive corporate value when you hire an outsourced team
  • The one situation where you can hire a legit quality outsourced team at a discount
  • Six interview questions to ask prospective teams before you hire them
  • A sample timeline and protocol for discovery, setup and ongoing maintenance

 
 

Marketing Automation Temps Make Sense- A Case Study

Earlier this month, two founders of a Silicon Valley financial firm came to us about a bind they were in. They’re in the process of launching a new business division and their plates are too full to have staff deal with the bells, whistles, bits and bytes of setting up their new marketing and follow up funnels. Continue reading Marketing Automation Temps Make Sense- A Case Study

5 Reasons People Don’t Open Your Emails

We’ve all heard the buzz about email marketing and how simple and cost-efficient it is to do. It is true that email marketing helps companies see instant sales from existing clients, and more importantly, it helps to build and maintain long-lasting, reliable relations with your customers. But are you sure that all your recipients are opening their emails? Continue reading 5 Reasons People Don’t Open Your Emails

6 Vital Strategies for Successful Marketing Automation Implementation

Marketing automation is a very effective technology  that offers marketers with a rich set of tools to deal with the components of their online marketing projects. The use of marketing automation software by marketers can effectively replace time consuming, repetitive tasks and is ideal in bringing leads to the sales team faster. Continue reading 6 Vital Strategies for Successful Marketing Automation Implementation