5 Reasons People Don’t Open Your Emails

We’ve all heard the buzz about email marketing and how simple and cost-efficient it is to do. It is true that email marketing helps companies see instant sales from existing clients, and more importantly, it helps to build and maintain long-lasting, reliable relations with your customers. But are you sure that all your recipients are opening their emails? Continue reading 5 Reasons People Don’t Open Your Emails

6 Vital Strategies for Successful Marketing Automation Implementation

Marketing automation is a very effective technology  that offers marketers with a rich set of tools to deal with the components of their online marketing projects. The use of marketing automation software by marketers can effectively replace time consuming, repetitive tasks and is ideal in bringing leads to the sales team faster. Continue reading 6 Vital Strategies for Successful Marketing Automation Implementation

Send Emails That Gmail Users Don’t Block But Love to Read

Gmail is one of the most popular email clients worldwide, which is full of powerful features. With the growing demand for secure and spam-free experience, Google introduced a range of new features to protect users from unsolicited email. Before these updates, users had the option of either ‘mark as spam’ to avoid unwanted messages or clicking on the suppress/unsubscribe within the email.  Continue reading Send Emails That Gmail Users Don’t Block But Love to Read

5 Things to Consider Before Choosing a CRM Tool

Modern technology has come a long way. Today’s emerging organizations manage client relations and information in various ways. Startups may use Google sheets as CRM in the early stages. However, with the growth of business and increasing customer base, a dedicated CRM tool becomes necessity.  Continue reading 5 Things to Consider Before Choosing a CRM Tool

6 Ethical Ways To Attract More Website Visitors

The online world is an attention economy. Attention is finite, and therefore scarce. Often, there isn’t much wrong with the site itself–it’s professionally designed and the portfolio is full of  very attractive work–but it just sits there in an obscure corner of the Internet being quietly ignored. Which brings us to the point.  If you want people to pay attention to you and your website, you need to earn it.  Here are some easy and ethical ways to attract more traffic towards your website. Continue reading 6 Ethical Ways To Attract More Website Visitors