Mega scale and small scale email senders alike are constantly battling the Junk Folder. Whether it be a major e-commerce site sending millions of emails per month or a real estate broker sending a few hundred both have to contend with the Junk Folder. Undoubtedly, the Junk Folder causes a lot of heartburn and stress for many email marketers. This article provides the reader with insights and experience on why messages go to the Junk Folder.
Continue reading Why Your Email Lands In Junk Folder
Use Your Autotriggers to Full Advantage
Lately, there’s been a lot of talk about how marketers aren’t fully using the functions of their marketing automation platform (MAP). We understand that, after all, it takes time and practice to get familiar with all the bells and whistles, and some features just may not be required for your campaigns.
Continue reading Getting the Most Out of Your Marketing Automation Tools
Is inbox delivery an art form, science or a bit of both? Based on our experience with thousands of customers over 14 years, we say both.
There is a lot to consider regarding marketing automation and marketing automation platforms (MAP). While an important tool in your marketing strategy, it can be a time consuming and expensive (yet worthwhile) investment and should not be taken on lightly.
Continue reading One Word of Advice for Marketing Automation
It happens. Before you can say “Sender Reputation,” your email program that ran like clockwork falls off the tracks. Suddenly, you’ve fallen into a vicious email marketing cycle.
Discovering the Platform and the People are More Important Than a Name Brand