Advertising Footprint

In the a new age of technology, we live in an ever adapting world where strategies of marketing are always evolving.   We are all ultimately connected by the technology we surround ourselves with, making marketing to various audiences simpler than ever before.  Have you ever been on a digital platform such as Facebook and have an ad pop up for something you were just looking at the other day on a different website? This is because sales and marketing are becoming more personalized with every click you make.

 

Listed below are three ways how advertising and marketing are keeping up with the new age technology. Continue reading Advertising Footprint

List Hygiene – Sanitize your email database

Researchers like Return Path, Marketing Sherpa reveals that over 10% of your emails are bad, and only less than 44% of your emails are delivered! So, before you blame your Email Service Provider, let’s find out what is list hygiene and why it’s critical.

List hygiene is about regularly removing the dead weight – like inactive contacts, undeliverable, complainer, Role, spam-traps and bots.

Keeping your list clean pays off – in your monthly plan and in your email metrics. Let’s dive in and start clearing the clutter!

Continue reading List Hygiene – Sanitize your email database

Impact of Colors on Marketing

When it comes to a product, persuasion becomes an art in order to influence your customers.  The strongest influence comes from the colors to draw in different demographics.

 

When marketing a product, Sound and Smell ranks 1% in contributing to influence, Texture at 6%, and Visual Appearance with 93%. Concluding that visuals take the highest percentage it is safe to assume that it is one of the most powerful methods of marketing.   Continue reading Impact of Colors on Marketing

Inbox Engagement Redefined

Email Deliverability is certainly one of the top most challenging issues that marketers face these days.  The reason being is that it’s quite technical in nature and there’s more to it than just solving a jigsaw puzzle.  To stay ahead of the game, having a good understanding of the constantly changing landscape of email deliverability is of vital importance.

At the 2015 Email Evolution Conference, email deliverability experts from the 4 major ISPs – Paul Rock (AOL), Matthew Moleski (Comcast), Sri Somanchi (Gmail), and John Scarrow (Outlook.com) came to present their facts and figures on deliverability for the closing discussion. We’d like to call them the Fantastic 4 :-)

 

Here are the key questions that were answered during the talk :

  1. What does email engagement really mean for an ISP?
  2. Do opens and clicks really matter?
  3. Do inactive recipients affect sender reputation?
  4. What else matters and what doesn’t?
  5. What can you tell to your own email marketing team?

Continue reading Inbox Engagement Redefined

SDR Follow Up To Qualified Web Visitors

How to run a successful retargeting campaign1
Sales Development Reps (SDRs) who are responsible for outbound prospecting need to work on finding interested contacts that they can add into B2B sales funnels.  To achieve this in the shortest time possible, SDRS need visibility into what companies are visiting their website, where these visitors go, and their contact information. Continue reading SDR Follow Up To Qualified Web Visitors

Why Your Email Lands In Junk Folder

Mega scale and small scale email senders alike are constantly battling the Junk Folder. Whether it be a major e-commerce site sending millions of emails per month or a real estate broker sending a few hundred both have to contend with the Junk Folder. Undoubtedly, the Junk Folder causes a lot of heartburn and stress for many email marketers. This article provides the reader with insights and experience on why messages go to the Junk Folder.
Continue reading Why Your Email Lands In Junk Folder