Zapier connects Makesbridge with over 1,400 apps, including Google, ClickFunnels, Clearbit, Shopify, Facebook, and Pipedrive, just to name a few. Setting up automated workflows (called Zaps) between apps is quick and easy. Continue reading Use Zapier to Automatically Enhance New Lead Contact Information
Such cause of the drop is more likely due to service outages we should expect by a mega scale cut over.
List hygiene is about regularly removing the dead weight – like inactive contacts, undeliverable, complainer, Role, spam-traps and bots.
Keeping your list clean pays off – in your monthly plan and in your email metrics. Let’s dive in and start clearing the clutter!
Mega scale and small scale email senders alike are constantly battling the Junk Folder. Whether it be a major e-commerce site sending millions of emails per month or a real estate broker sending a few hundred both have to contend with the Junk Folder. Undoubtedly, the Junk Folder causes a lot of heartburn and stress for many email marketers. This article provides the reader with insights and experience on why messages go to the Junk Folder.
Continue reading Why Your Email Lands In Junk Folder
Use Your Autotriggers to Full Advantage
Lately, there’s been a lot of talk about how marketers aren’t fully using the functions of their marketing automation platform (MAP). We understand that, after all, it takes time and practice to get familiar with all the bells and whistles, and some features just may not be required for your campaigns.
Continue reading Getting the Most Out of Your Marketing Automation Tools
Is inbox delivery an art form, science or a bit of both? Based on our experience with thousands of customers over 14 years, we say both.
“Do it for me” requests for marketing automation setup are common and the people who will “do it for you” are a dime a dozen. These are people who know their way around MailChimp, Marketo, Salesforce, Makesbridge and so on. But the problem is they can’t “do the thinking for you” or think on their feet.
If you need “thinkers and planners”, you’re left to hire “pros” who are self directed types. But they are expensive, can take months to get up to speed, and you could be out a lot of money before you discover they’re the living definition of a poser.
If you’re experiencing problems with getting your funnel moving or dialing in your automation, the article I wrote for Email Vendor Selection is just for you. I’ve broken down the when’s, why’s and how’s of hiring an outsourced marketing automation service.
I also explain why it’s legit to aim for experienced business-minded thinkers who pragmatically lead a plan and add value beyond wristy task fulfillment.
Important managerial points I cover include:
- Quiz yourself on three tell tale signs that it’s time to find outside help
- Six things that drive corporate value when you hire an outsourced team
- The one situation where you can hire a legit quality outsourced team at a discount
- Six interview questions to ask prospective teams before you hire them
- A sample timeline and protocol for discovery, setup and ongoing maintenance