Is inbox delivery an art form, science or a bit of both? Based on our experience with thousands of customers over 14 years, we say both.
There is a lot to consider regarding marketing automation and marketing automation platforms (MAP). While an important tool in your marketing strategy, it can be a time consuming and expensive (yet worthwhile) investment and should not be taken on lightly.
Continue reading One Word of Advice for Marketing Automation
Use Google Drive To Toss Garbage Contacts And Other Wasteful Practices To The Curb
Earlier this month, two founders of a Silicon Valley financial firm came to us about a bind they were in. They’re in the process of launching a new business division and their plates are too full to have staff deal with the bells, whistles, bits and bytes of setting up their new marketing and follow up funnels. Continue reading Marketing Automation Temps Make Sense- A Case Study
Most of the times, we consider that sales and marketing are separate things within an organization. Being marketers, we only need to create the leads and hand them over to the sales team. But, is that all? Well really, NO. Continue reading 6 Crucial Questions to Ask Your Sales Team About the Customers
We’ve all heard the buzz about email marketing and how simple and cost-efficient it is to do. It is true that email marketing helps companies see instant sales from existing clients, and more importantly, it helps to build and maintain long-lasting, reliable relations with your customers. But are you sure that all your recipients are opening their emails? Continue reading 5 Reasons People Don’t Open Your Emails
Marketing automation is a very effective technology that offers marketers with a rich set of tools to deal with the components of their online marketing projects. The use of marketing automation software by marketers can effectively replace time consuming, repetitive tasks and is ideal in bringing leads to the sales team faster. Continue reading 6 Vital Strategies for Successful Marketing Automation Implementation