Use Zapier to Automatically Enhance New Lead Contact Information

Although we’d love to imagine that Makesbridge is the only app you’ll ever need, the reality is most of us use a lot of different apps each day, and juggling them is a drain. That’s why we love Zapier.

Zapier connects Makesbridge with over 1,400 apps, including Google, ClickFunnels, Clearbit, Shopify, Facebook, and Pipedrive, just to name a few. Setting up automated workflows (called Zaps) between apps is quick and easy. Continue reading Use Zapier to Automatically Enhance New Lead Contact Information

Advertising Footprint

In the a new age of technology, we live in an ever adapting world where strategies of marketing are always evolving.   We are all ultimately connected by the technology we surround ourselves with, making marketing to various audiences simpler than ever before.  Have you ever been on a digital platform such as Facebook and have an ad pop up for something you were just looking at the other day on a different website? This is because sales and marketing are becoming more personalized with every click you make.

 

Listed below are three ways how advertising and marketing are keeping up with the new age technology. Continue reading Advertising Footprint

SDR Follow Up To Qualified Web Visitors

Sales Development Reps (SDRs) who are responsible for outbound prospecting need to work on finding interested contacts that they can add into B2B sales funnels.  To achieve this in the shortest time possible, SDRS need visibility into what companies are visiting their website, where these visitors go, and their contact information. Continue reading SDR Follow Up To Qualified Web Visitors

7 Tips to Run a Successful Retargeting Campaign

While retargeting campaigns have proven to really improve the chances of lost prospects coming back to your site, you need a sound strategy to truly drive web traffic. Web marketing analytics reveal that a nuanced, advanced audience segmentation procedure can help you capitalize on your retargeting campaign. Continue reading 7 Tips to Run a Successful Retargeting Campaign

8 Effective Tips to Retain Your Customers

It is generally believed that the cost of acquiring a new customer is much higher than retaining an existing one. As a matter of common business sense, organizations tend to invest more in customer retention programs. A recent study by Bain & Company says: “A 10% expansion in customer retention brings about a 30% addition in the value of the organization.” Continue reading 8 Effective Tips to Retain Your Customers