Is inbox delivery an art form, science or a bit of both? Based on our experience with thousands of customers over 14 years, we say both.
“Do it for me” requests for marketing automation setup are common and the people who will “do it for you” are a dime a dozen. These are people who know their way around MailChimp, Marketo, Salesforce, Makesbridge and so on. But the problem is they can’t “do the thinking for you” or think on their feet.
If you need “thinkers and planners”, you’re left to hire “pros” who are self directed types. But they are expensive, can take months to get up to speed, and you could be out a lot of money before you discover they’re the living definition of a poser.
If you’re experiencing problems with getting your funnel moving or dialing in your automation, the article I wrote for Email Vendor Selection is just for you. I’ve broken down the when’s, why’s and how’s of hiring an outsourced marketing automation service.
I also explain why it’s legit to aim for experienced business-minded thinkers who pragmatically lead a plan and add value beyond wristy task fulfillment.
Important managerial points I cover include:
- Quiz yourself on three tell tale signs that it’s time to find outside help
- Six things that drive corporate value when you hire an outsourced team
- The one situation where you can hire a legit quality outsourced team at a discount
- Six interview questions to ask prospective teams before you hire them
- A sample timeline and protocol for discovery, setup and ongoing maintenance
Use Google Drive To Toss Garbage Contacts And Other Wasteful Practices To The Curb
Earlier this month, two founders of a Silicon Valley financial firm came to us about a bind they were in. They’re in the process of launching a new business division and their plates are too full to have staff deal with the bells, whistles, bits and bytes of setting up their new marketing and follow up funnels. Continue reading Marketing Automation Temps Make Sense- A Case Study
Marketing automation is considered to be a game-changing technology for any enterprise, given the positive impact it has on sales, marketing, revenue, and business flow. However, a some recent stats indicate another side of the story. Continue reading 4 Key Problems with Marketing Automation