AOL’s Transition To Yahoo Causes Results To Drop For Global B2C Marketers

Oath, Inc., a Verizon company that owns AOL and Yahoo, announced earlier this month that it will gradually merge its Yahoo and AOL email infrastructures. On February 22nd, marketers saw AOL results drop to almost zero opens across all ESPs.

 

Such cause of the drop is more likely due to service outages we should expect by a mega scale cut over.

Continue reading AOL’s Transition To Yahoo Causes Results To Drop For Global B2C Marketers

Increasing Productivity

Every minute in the day is precious, and when working, it should be used towards being productive.  While being productive isn’t rocket science, it could be difficult to break the habit of how you manage your time. There are two different ways to increase your output, either put in countless more hours or, working more diligently, ultimately taking less time.  I believe that most people would prefer the second choice.

 

Here we have compiled the top five tips on improving your productivity. Continue reading Increasing Productivity

Advertising Footprint

In the a new age of technology, we live in an ever adapting world where strategies of marketing are always evolving.   We are all ultimately connected by the technology we surround ourselves with, making marketing to various audiences simpler than ever before.  Have you ever been on a digital platform such as Facebook and have an ad pop up for something you were just looking at the other day on a different website? This is because sales and marketing are becoming more personalized with every click you make.

 

Listed below are three ways how advertising and marketing are keeping up with the new age technology. Continue reading Advertising Footprint

List Hygiene – Sanitize your email database

Researchers like Return Path, Marketing Sherpa reveals that over 10% of your emails are bad, and only less than 44% of your emails are delivered! So, before you blame your Email Service Provider, let’s find out what is list hygiene and why it’s critical.

List hygiene is about regularly removing the dead weight – like inactive contacts, undeliverable, complainer, Role, spam-traps and bots.

Keeping your list clean pays off – in your monthly plan and in your email metrics. Let’s dive in and start clearing the clutter!

Continue reading List Hygiene – Sanitize your email database

Impact of Colors on Marketing

When it comes to a product, persuasion becomes an art in order to influence your customers.  The strongest influence comes from the colors to draw in different demographics.

 

When marketing a product, Sound and Smell ranks 1% in contributing to influence, Texture at 6%, and Visual Appearance with 93%. Concluding that visuals take the highest percentage it is safe to assume that it is one of the most powerful methods of marketing.   Continue reading Impact of Colors on Marketing

Inbox Engagement Redefined

Email Deliverability is certainly one of the top most challenging issues that marketers face these days.  The reason being is that it’s quite technical in nature and there’s more to it than just solving a jigsaw puzzle.  To stay ahead of the game, having a good understanding of the constantly changing landscape of email deliverability is of vital importance.

At the 2015 Email Evolution Conference, email deliverability experts from the 4 major ISPs – Paul Rock (AOL), Matthew Moleski (Comcast), Sri Somanchi (Gmail), and John Scarrow (Outlook.com) came to present their facts and figures on deliverability for the closing discussion. We’d like to call them the Fantastic 4 :-)

 

Here are the key questions that were answered during the talk :

  1. What does email engagement really mean for an ISP?
  2. Do opens and clicks really matter?
  3. Do inactive recipients affect sender reputation?
  4. What else matters and what doesn’t?
  5. What can you tell to your own email marketing team?

Continue reading Inbox Engagement Redefined