We’ve seen an increase in digital marketing spending worldwide. Be it a B2B or B2C model, marketers are investing more in content, blogs, ads, SEO, PPC, and social media. A study indicates that 57% of the marketers will increase their digital marketing budget by at least 27% in 2015. The rest will increase the budget by an unspecified percentage or amount. The following statistics help you get an idea of what happened in 2014 and what may happen in 2015. Continue reading 25 Interesting Digital Marketing Statistics from 2014 and 2015
From technology trends to evolving business models and changing consumer behavior, there are a lot of things a marketer has to consider. Digital marketing has experienced a substantial change over the last few years, turning into an increasingly complex medium to manage effectively.