We’ve seen an increase in digital marketing spending worldwide. Be it a B2B or B2C model, marketers are investing more in content, blogs, ads, SEO, PPC, and social media. A study indicates that 57% of the marketers will increase their digital marketing budget by at least 27% in 2015. The rest will increase the budget by an unspecified percentage or amount. The following statistics help you get an idea of what happened in 2014 and what may happen in 2015.
- 72% of marketers think branded content is more effective than a magazine advertising.
- 69% marketers believe branded content is superior to direct mail and PR.
- Almost half (46%) of the people say that a website’s design is the number one criterion for determining credibility of a company.
- According to News Cred, people want to be in control of the content they receive. So, 86% of people skip TV commercials.
- 71% companies have planned to increase their digital marketing budgets for 2015, by an average of 27%. Similarly, over 57% B2B marketers have indicated increasing their spending this year.
- Social Fresh predicts that internet advertising will make up 25% of the entire ad market in 2015.
- 67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year.
- Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy.
- Companies spent over $118 billion on content marketing related exercises, last year.
- Videos on landing pages increase conversions by 86%
- Facebook is the most popular method for sharing interesting content but surprisingly, the fifth-most popular sharing method is offline.
- Digital marketers tend to devote about 30 percent of their marketing budgets to paid media and 50 percent to content.
- Two out of three U.S. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.”
- Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies.
- 33% of organic search clicks go to the first result while 83% of the clicks go to the first 4 results.
- Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017/
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- Emails with social sharing buttons increase click-through rates by 158%.
- B2B companies that blog, generate 67% more leads than those who don’t have a blog.
- Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic.
- In 2014, Companies in United States cited email marketing as the most effective digital marketing channel for customer retention.
- 44% of direct mail is never opened.
- 91% of people unsubscribe from company emails they previously opted into.
- Research shows that over 65% of consumers are inclined to make a purchase in association with a well-planned email campaign.
- Marketing automation will have over 50% penetration rate in certain industry with Tech and software industries leading the race.