There is a lot to consider regarding marketing automation and marketing automation platforms (MAP). While an important tool in your marketing strategy, it can be a time consuming and expensive (yet worthwhile) investment and should not be taken on lightly.
Continue reading One Word of Advice for Marketing Automation
“Do it for me” requests for marketing automation setup are common and the people who will “do it for you” are a dime a dozen. These are people who know their way around MailChimp, Marketo, Salesforce, Makesbridge and so on. But the problem is they can’t “do the thinking for you” or think on their feet.
If you need “thinkers and planners”, you’re left to hire “pros” who are self directed types. But they are expensive, can take months to get up to speed, and you could be out a lot of money before you discover they’re the living definition of a poser.
If you’re experiencing problems with getting your funnel moving or dialing in your automation, the article I wrote for Email Vendor Selection is just for you. I’ve broken down the when’s, why’s and how’s of hiring an outsourced marketing automation service.
I also explain why it’s legit to aim for experienced business-minded thinkers who pragmatically lead a plan and add value beyond wristy task fulfillment.
Important managerial points I cover include:
- Quiz yourself on three tell tale signs that it’s time to find outside help
- Six things that drive corporate value when you hire an outsourced team
- The one situation where you can hire a legit quality outsourced team at a discount
- Six interview questions to ask prospective teams before you hire them
- A sample timeline and protocol for discovery, setup and ongoing maintenance
Use Google Drive To Toss Garbage Contacts And Other Wasteful Practices To The Curb
The online world is an attention economy. Attention is finite, and therefore scarce. Often, there isn’t much wrong with the site itself–it’s professionally designed and the portfolio is full of very attractive work–but it just sits there in an obscure corner of the Internet being quietly ignored. Which brings us to the point. If you want people to pay attention to you and your website, you need to earn it. Here are some easy and ethical ways to attract more traffic towards your website. Continue reading 6 Ethical Ways To Attract More Website Visitors
Re-targeting advertising is rapidly picking up traction in the online marketing world for a good reason. Companies that use this system see an evident increase in CTR (Click through Rate) while also understanding a notable cost savings. In fact, recent analysis has demonstrated that the normal CPM (Cost per Thousand impressions) is really lower for re-targeting campaigns than conventional display marketing. Furthermore, it’s the perfect supplement for effective SEO and PPC campaigns, as re-targeting encourages repeat visits from the traffic that these different techniques produce. Continue reading 6 Best Practices for Running a Retargeting Campaign
One of the major benefits of online marketing in a tight, focused market is an organization’s capacity to rapidly create and deliver relevant, appropriate content that snatches the attention of clients. Content marketing is still among the best ways for brands to increase visibility. The right kind of content can rank prominently in search results, getting shares on social media and making a name for the business behind it. Here are my top content marketing tips to help content marketers at any size business with any size budget. Continue reading 7 Top-Notch Ideas for Effective Content Marketing in 2016