Your business may desperately need more clients, but you have no clue how to step up your game and get more leads. Many companies today are using marketing automation software, which systematizes and streamlines the marketing process. The marketing automation systems are designed to empower marketers to create sophisticated and engaging campaigns that naturally respond to customer behavior. Continue reading Top 5 Things to Consider Before Diving Into B2B Marketing Automation
5 Tested Strategies to Make a Strong Call to Action
It is of no doubt that having an effective call to action is a vital part of any website. Including a convincing call to action (CTA) in your marketing efforts can help drive your visitors to take immediate action. A call to action is not only restricted to e-Commerce sites. Each site must have an objective that calls users to take an action, whether it is filling in a contact form, signup for a newsletter or volunteering their time. Continue reading 5 Tested Strategies to Make a Strong Call to Action
Simple Things that Can Revolutionize Your Marketing Automation Experience
Marketing automation allows companies to make their sales process more productive via automating and measuring workflows, tasks and lead generation strategies. According to a survey by the Aberdeen Group, “businesses using marketing automation can see an increase of 451% in the quantity of leads their business has.” (See some interesting stats here). On the other hand, there are still many organizations using a marketing automation solution without a positive ROI. Continue reading Simple Things that Can Revolutionize Your Marketing Automation Experience
7 Reasons Makesbridge is Better for Your Business Than Silverpop
Makesbridge is one of the most comprehensive marketing automation solutions for digital marketers. The availability of features like email marketing, cross-channel integration, track online campaigns, social media tracking, and measure SEO/website performance at one single dashboard has made this tool a number-one choice for all marketers. But is it really the best? Here are some reasons why a business will prefer Makesbridge over Silverpop. Continue reading 7 Reasons Makesbridge is Better for Your Business Than Silverpop
5 Best Ways to Make Automated Emails Feel Personal
It is of no doubt that automating your marketing can create remarkable productivity for your business, making you able to scale your efforts without losing accurateness. However, you don’t want your automated messages to feel automated – you need your marketing to feel personal to create links. This is one of the ways to enhance your brand image and grow business. Continue reading 5 Best Ways to Make Automated Emails Feel Personal
4 Reasons Why SMBs Need A Marketing Automation System
Marketing automation is expected to penetrate more than 45% of B2B businesses in this year. With some industries (Like Tech and ICT) already showing over 80% penetration, the chances of its further popularity are very bright.
By definition, marketing automation refers to using technology software to market products/services on multiple channels and automate repetitive tasks. From email marketing, CRM, communication, to blog posting and social media management; there are a range of areas where tasks can be communicated. Continue reading 4 Reasons Why SMBs Need A Marketing Automation System
4 Reasons Why Email Marketing Is an Asset for Small Businesses
Marketing has seen immense progress in the four-and-a-half decades since the first email was sent. Improvements like search engine and social media marketing have left companies with no lack of channels to leverage their objective of reaching target demographic. However, in the era of real-time socially driven marketing, companies are still focusing on email as a staple of their marketing strategy. Many small entrepreneurs believe that email marketing is just about adding people to whom they can send a monthly newsletter, which is wrong perception. Continue reading 4 Reasons Why Email Marketing Is an Asset for Small Businesses