4 Reasons Why SMBs Need A Marketing Automation System

Marketing automation is expected to penetrate more than 45% of B2B businesses in this year. With some industries (Like Tech and ICT) already showing over 80% penetration, the chances of its further popularity are very bright.

By definition, marketing automation refers to using technology software to market products/services on multiple channels and automate repetitive tasks. From email marketing, CRM, communication, to blog posting and social media management; there are a range of areas where tasks can be communicated. Continue reading 4 Reasons Why SMBs Need A Marketing Automation System

4 Reasons Why Email Marketing Is an Asset for Small Businesses

Marketing has seen immense progress in the four-and-a-half decades since the first email was sent. Improvements like search engine and social media marketing have left companies with no lack of channels to leverage their objective of reaching target demographic. However, in the era of real-time socially driven marketing, companies are still focusing on email as a staple of their marketing strategy. Many small entrepreneurs believe that email marketing is just about adding people to whom they can send a monthly newsletter, which is wrong perception. Continue reading 4 Reasons Why Email Marketing Is an Asset for Small Businesses