Going by the quote of Peter Drucker in the feature image, we assume that marketing is essentially one of the core business functions as it drives growth. However, studies indicate that the very function is not being performed well, and results are not encouraging. In this post, we’ll discuss top 3 challenges for the modern marketing professionals with their solution. The motivation of this post came from the Adobe study, which gave the following verdict. Continue reading 3 Biggest Challenges for Today’s Marketing Professionals
7 Smart Tips to Drive More Traffic to Your Website
Ask an entrepreneur or a marketer what they’d like most in the world, and they’ll likely say “more customers.” What usually comes after customers on a business wish list? “More traffic” to their site. Getting traffic is among the most crucial of any task. Getting traffic is an ongoing process and must be continuously done to keep the flow of traffic coming to your site. Continue reading 7 Smart Tips to Drive More Traffic to Your Website
Why Mobile is the Most Important Marketing Factor Today
It’s not the second or third screen—it’s the first screen. It’s among those few things we walk around with all day. We sleep with it within an arm’s reach and, for many of us, it’s the first thing we check out each morning. With more than 92% of Americans now using smartphones and almost 60% of all online activity now originating from smartphones, we have staggered into another age in technology with new marketing trends and challenges. Continue reading Why Mobile is the Most Important Marketing Factor Today
5 Tips to Beat Modern Marketing Complexity
Many people get confused when they hear the words like ‘modern marketing’. This is actually not a new discovery or something totally different from existing domains of marketing. Instead, the term is used for a combination of modern practices and channels that shape up marketing in 2015. From print to electronic, search marketing to email, marketing automation to drip campaigns, online ads to social media; there are a range of channels that a modern marketer has to manage. The real challenges lies in creating and managing balance without losing sight of any important channel. Continue reading 5 Tips to Beat Modern Marketing Complexity
5 Tips to Make Your Marketing Automation More Effective
Benefits of marketing automation cannot be overstated. One simply cannot ignore the positive impact on business process, lead management, marketing ROI, staff efficiency, CRM performance, and sales have been endorsed by studies and surveys. 78% marketers believe marketing automation systems were key contributor to their revenue growth. 63% companies that have outgrown their competition credit it to data-driven marketing with an automated process. Continue reading 5 Tips to Make Your Marketing Automation More Effective
Email Marketing Automation in 6 Simple Steps
Email marketing automation can be used as a part of every phase of the marketing and sales process. It gives boost in demand generation, sales and in retaining existing clients. Once you select your new email or marketing automation vendor, the next phase in the process in implementation. The process of execution and refinement is just as important as selecting your new email marketing automation merchant. Continue reading Email Marketing Automation in 6 Simple Steps
![29 Vital Metrics to Measure Content Marketing Success [Infographic]](https://blog.makesbridge.com/wp-content/uploads/2015/06/Content-Marketing-Success.jpg)
29 Vital Metrics to Measure Content Marketing Success [Infographic]
Content Marketing is the beautiful art of making work that matters — and then, finding ways to share it with people who want to see it. It’s defined as any type of marketing that involves creation and sharing of text/media and publishing content in order to achieve campaign goals (for example: acquiring and retaining customers). Continue reading 29 Vital Metrics to Measure Content Marketing Success [Infographic]