Digital strategy is the process of specifying organizational vision, objectives, opportunities and plan of action in order to maximize the business benefits of digital initiatives to the firm. Whether you are making a digital plan for your own organization or for some client; there are certain fundamental elements that seem inevitable to include. However, many marketers fail to follow the process and as a result, fail to achieve their core business goals. Continue reading How to Plan Your Digital Strategy? (Part I)
Importance of marketing automation can’t be overstated. One simply cannot achieve desired speed, efficiency and excellence, without automating certain business functions. However, owing to abundance of the automation platforms, it has become difficult for the businesses to pick up the right and scalable solution. Those in the top line are too expensive for SMBs and those in the middle don’t seem suitable for their individual business needs. Continue reading 15 Things You Don’t Get at HubSpot but Makesbridge Offers
If you witness a sharp decline in your website traffic in the next few days, it’s result of the latest algorithmic update by Google. Almost 60% of the web traffic comes from mobile and this significance compelled Google to include ‘mobile friendliness’ as a key search ranking factor. As per the notice on Google Webmaster Central Blog, the latest update has been rolled out.
What does this mean from SEO perspective? Continue reading How Will Google’s Mobile-Friendly Update Impact Your Business and SEO?
According to a study, companies spent over $118 billion on content marketing in 2014. Similarly Salesforce State of Marketing 2015 indicates content marketing being the single most reliable source of lead generation. However, there is another side of the story as well. Content Marketing Institute has found out that only 4 out of 10 content marketers are satisfied with their campaigns. However, this does not mean that there would be less focus on content in 2015 as 86% marketers still believe it to be their primary lead generation tool. Continue reading 10 Rules for Successful Content Marketing in 2015
Inbound marketing is a practice to bring people closer to your brand. Beginning with an inbound marketing system can feel like tossing spaghetti over the walls at times, and that is the way it must feel at first. Also, after the initial couple of tosses, you must begin measuring the kind of content that reverberates with your target audience. Continue reading 10 Metrics to Measure Your Inbound Marketing Success