Today’s marketers work in an environment where they have access to thousands of tools  for delivering their messages. Studies endorse that marketers continue to rate email as the most effective digital marketing tool with higher return on investment. However, despite higher adoption, professionals continue to complain their inability to achieve email marketing results. A recent study conducted by Ascend2 highlights some key challenges that modern marketers face and also shares some remedies.  Continue reading Survey: Managing a Healthy Click through Rate is the Biggest Email Marketing Challenge