Your business may desperately need more clients, but you have no clue how to step up your game and get more leads. Many companies today are using marketing automation software, which systematizes and streamlines the marketing process. The marketing automation systems are designed to empower marketers to create sophisticated and engaging campaigns that naturally respond to customer behavior. Continue reading Top 5 Things to Consider Before Diving Into B2B Marketing Automation
10 Commandments to Help Evaluate Your Lead Nurturing
When B2B organizations put their resources into marketing automation technology, “lead nurturing” is usually one of the key things that spurs those businesses to take the plunge. However, a new marketing automation platform may take more than a few months to deploy effective lead nurturing and to provide the impact that marketers and their management want for their business. Continue reading 10 Commandments to Help Evaluate Your Lead Nurturing
5 Email Marketing Myths That May Surprise You
It might seem like one of the more established forms of digital marketing communications, but email marketing is strikingly dynamic. It has seen amazing progress from the spray-and-pray, email-blast practice of five years back to our advanced, highly targeted marketing-automation campaigns. With this rate of progress, it can be hard for marketers to stay updated with all the patterns and, more essentially, to separate mere transitory trends from continuing, hard-won wisdom. Continue reading 5 Email Marketing Myths That May Surprise You
5 Tested Strategies to Make a Strong Call to Action
It is of no doubt that having an effective call to action is a vital part of any website. Including a convincing call to action (CTA) in your marketing efforts can help drive your visitors to take immediate action. A call to action is not only restricted to e-Commerce sites. Each site must have an objective that calls users to take an action, whether it is filling in a contact form, signup for a newsletter or volunteering their time. Continue reading 5 Tested Strategies to Make a Strong Call to Action
6 Smart Ways to Use Marketing Automation for Customer Satisfaction
Satisfying customers and improving their interactions with your organization all comes down to how you manage your customer’s experience. The objective of most large companies is to focus on the best way to boost customer experience. However, sometimes efforts fall short for a number of reasons. There may be a lack of manpower or time in the workday to catch up with customers who’ve purchased or have shown some interest in buying your product or service. Continue reading 6 Smart Ways to Use Marketing Automation for Customer Satisfaction
10 Tips to Improve Your Email Marketing Campaigns
With more than 90% of users checking their email every day, companies are quickly concluding that this is one of the most ideal approaches to reach their target audience. Whether it’s to spread any company news, promote a sale or highlight new products and services, businesses are experiencing great success in their email marketing efforts. Continue reading 10 Tips to Improve Your Email Marketing Campaigns
Email Marketing Ethics: Doing Things The Right Way
Email marketing is an effective communication tool to reach out and maintain relationship with your existing and potential customers. Studies indicate that $1 investment in email marketing can yield up to $44 return. Positive brand image, improved credibility, strong relationship, and sales growth are few advantages that can be obtained by optimized email campaigns. However, in many customer circles, email marketing is taken as just another way of spamming. Be that as it may, overzealous internet marketing can have the inverse impact if not executed rightfully. Therefore smart marketers always encourage professionalism and ethics in doing business. Continue reading Email Marketing Ethics: Doing Things The Right Way