How to Nurture Your Fresh Business 2 Community Leads and Qualify Them for CRM? [Video Tutorial]

If we look at the recent studies about the most popular form of content; articles, whitepapers, and infographics top the list; followed by videos and podcasts. And if we look at the top 3 content formats that B2B buyers seek out to research a purchase decision, the stats are amazing. Whitepapers top with 78%, followed by case studies 73% and webinars 67%. These stats tell us why marketers produce this content to capture readers’ contact  information and retargeting, but how do marketers prevent bad contact information and unqualified leads from draining CRM and sales resources?  In this video tutorial we demonstrate the best practice for converting those new unqualified contacts into marketing qualified leads.  Continue reading How to Nurture Your Fresh Business 2 Community Leads and Qualify Them for CRM? [Video Tutorial]