When it comes to a product, persuasion becomes an art in order to influence your customers. The strongest influence comes from the colors to draw in different demographics.
When marketing a product, Sound and Smell ranks 1% in contributing to influence, Texture at 6%, and Visual Appearance with 93%. Concluding that visuals take the highest percentage it is safe to assume that it is one of the most powerful methods of marketing. Continue reading Impact of Colors on Marketing
Use Your Autotriggers to Full Advantage
Lately, there’s been a lot of talk about how marketers aren’t fully using the functions of their marketing automation platform (MAP). We understand that, after all, it takes time and practice to get familiar with all the bells and whistles, and some features just may not be required for your campaigns.
Continue reading Getting the Most Out of Your Marketing Automation Tools
Is inbox delivery an art form, science or a bit of both? Based on our experience with thousands of customers over 14 years, we say both.
SCALE
There is a lot to consider regarding marketing automation and marketing automation platforms (MAP). While an important tool in your marketing strategy, it can be a time consuming and expensive (yet worthwhile) investment and should not be taken on lightly.
Continue reading One Word of Advice for Marketing Automation
It happens. Before you can say “Sender Reputation,” your email program that ran like clockwork falls off the tracks. Suddenly, you’ve fallen into a vicious email marketing cycle.
Continue reading 3 Steps to Turn a Vicious Email Program Victorious
Earlier this month, two founders of a Silicon Valley financial firm came to us about a bind they were in. They’re in the process of launching a new business division and their plates are too full to have staff deal with the bells, whistles, bits and bytes of setting up their new marketing and follow up funnels. Continue reading Marketing Automation Temps Make Sense- A Case Study
