So, you spend hours on social media to reach out, but don’t know whether is that successful or not? How many times you tried measuring success of your campaign and failed to measure properly? If that is your case, don’t worry as you are not alone. In a survey of 750 marketing professionals, 88% said, they do not feel successfully measuring the effectiveness of their social media marketing campaigns. Other 52% said, dealing with social media ROI is their biggest headache. You can read more stats here. Continue reading 5 Essential Rules of Social Media Engagement
Building Inbound Links The White Hat Way
Link building can be defined as an art of getting different sites to link to your site to enhance your own rankings in Google. There are plenty of approaches to build links in 2015. A few methods are legitimate or ‘white hat’ while some are ‘dark hat’, e.g., violate Google’s Webmaster Guidelines. There’s no doubt that building good inbound links to your site is not very easy. While some website owners resort to spamming blog comment sections to get their backlinks, this is neither essential, nor will it positively impact your SEO efforts. Continue reading Building Inbound Links The White Hat Way
How to Design a Landing Page That Drives Conversion
Given the complexity of multi-channel sales management, the job of a modern website has turned more crucial and sensitive. Visitors land on your site through a variety of online channels; pay-per-click (PPC), organic search, backlinks, promoted content, social media, email offers and print advertisements. Once they land, they have to satisfy the objective of following up a promotion, or purchasing a particular product. If the site doesn’t provide what they’re looking for, visitors bounce. Continue reading How to Design a Landing Page That Drives Conversion
Checklist for Choosing the Right CRM Platform
Forming and keeping up relationships with clients is among the most crucial aspects of any business. Without positive relationships, it’s difficult to succeed in any industry and long-term achievement can be endangered. That is the reason it’s so invaluable to implement a customer relationship management (CRM) framework into your operations. Continue reading Checklist for Choosing the Right CRM Platform