It’s not the second or third screen—it’s the first screen. It’s among those few things we walk around with all day. We sleep with it within an arm’s reach and, for many of us, it’s the first thing we check out each morning. With more than 92% of Americans now using smartphones and almost 60% of all online activity now originating from smartphones, we have staggered into another age in technology with new marketing trends and challenges.
In this blog post, we’re going to determine the level of complexity this new factor is posing and how to cope with that. It’s so crucial to know how many of your clients interact with your business through their mobile phones so you can organize your mobile marketing strategy in your overall marketing mix. Look at the following 5 points to understand the depth it enjoys.
- Design and SEO:
In April 2015, Google released its one of the most significant algorithmic update; named as mobile-friendly update. It was meant to provide mobile users a refined and friendly search experience. The Search Giant’s message to the marketers was simple: be mobile-friendly or you’re out of the search. The easiest way to do this is to build your site in a responsive way. This means the site’s configuration will scale to fit the device, however the content will continue as before. This is very much important from design as well as SEO perspective.
- Location Based Searches & Solutions:
“In case you’re not on mobile, you don’t exist.” More than 40% of all mobile web searches are on a local level. These are individuals who are just now living or visiting your area, searching for a particular product, zone, utility or a service in a hope to find a local solution around. Smart marketers have taken advantage of this and use location based targeting and apps to attract leads and businesses from the mobile devices.
- Social Media:
If you’re now using social media to draw attention to your targeted audience, chances are you’re currently included in a discussion with the mobile majority. More than 80% of mobile device users use their phones to connect with sites like Twitter, Facebook, and Pinterest. On Facebook, Out of 968 million active users, 844 million access the site from a mobile device. A smart marketer must have an action plan to tab the vast social presence of prospects and map out a strategy to reach them with the best solutions for their needs.
- Content Creation & Reading:
The mobile revolution not only creates a significant impact on the lives of buyers, it’s also changing the way entrepreneurs, and mainly small businesses, are marketing their business. This is particularly true about content creating. Coming up with content ideas for Facebook, Twitter, or an email newsletter is one of the greatest challenges facing small organizations. As noted above, 60% of all online traffic comes from a mobile device; prefer to read news via apps like Flipboards and news apps. Bloggers and content curators obtain content ideas and use a blog or micro-blog like Twitter to share opinions.
However, keep in mind that mobile devices aren’t guaranteed to ease all your content creation issues, but they do make it easier to catch content ideas and transform ordinary work experiences into engagement posts on Facebook and active-worthy articles for an email newsletter. A smart marketer will ensure that his content is well-crafted for mobile readers. Read our 10 rules for successful content marketing in 2015.
- Marketing Automation:
Technology-enabled and tech-driven marketing has introduced lot many changes and trends in the business world. Businesses are improving their process efficiency, prospect management, CRM, and response rate with the help of marketing automation solutions. Now, mobile has entered into that particular domain too. There are mobile marketing automation solutions and services that are meant to help marketers manage their mobile marketing effectively.
Finally, mobile has become an indispensable factor in all major business decisions. From product development to marketing and sales, you’ve to take mobile factor into account. Owing to its large-scale presence and relevance, we’ve to admit that it is one of the most important factors in modern marketing success or failure.
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