Choosing the right software/platform for your business is a very complex decision. One has to consider business needs, software utilities, feature set, its scalability, price, and available options before making the final choice. However, there are times when you’ve a short list of iconic names but you can’t make the choice. In many cases, people go for an industry leader or some highly respected name but that turns out to be a flawed decision. The reason; they are either over-priced, or unable to scale with the particular business needs. The purpose of this article is to help marketers make the right choice when it comes to picking up the right marketing automation platform. Continue reading Makesbridge VS MailChimp: In the Words of Real Life Users and Business Leaders