It’s not the second or third screen­—it’s the first screen. It’s among those few things we walk around with all day. We sleep with it within an arm’s reach and, for many of us, it’s the first thing we check out each morning. With more than 92% of Americans now using smartphones and almost 60% of all online activity now originating from smartphones, we have staggered into another age in technology with new marketing trends and challenges. Continue reading Why Mobile is the Most Important Marketing Factor Today