Marketing automation allows companies to make their sales process more productive via automating and measuring workflows, tasks and lead generation strategies. According to a survey by the Aberdeen Group, “businesses using marketing automation can see an increase of 451% in the quantity of leads their business has.” (See some interesting stats here). On the other hand, there are still many organizations using a marketing automation solution without a positive ROI. Continue reading Simple Things that Can Revolutionize Your Marketing Automation Experience
Makesbridge VS MailChimp: In the Words of Real Life Users and Business Leaders
Choosing the right software/platform for your business is a very complex decision. One has to consider business needs, software utilities, feature set, its scalability, price, and available options before making the final choice. However, there are times when you’ve a short list of iconic names but you can’t make the choice. In many cases, people go for an industry leader or some highly respected name but that turns out to be a flawed decision. The reason; they are either over-priced, or unable to scale with the particular business needs. The purpose of this article is to help marketers make the right choice when it comes to picking up the right marketing automation platform. Continue reading Makesbridge VS MailChimp: In the Words of Real Life Users and Business Leaders
Top 10 Business Challenges in 2015
Being a marketer requires to anticipate the future trends, challenges, opportunities, and then bring up a well-calculated plan of action. Since, the beginning of 2015, I’ve come across a range of studies that indicate complexities and opportunities ahead. However, nothing impressed me more than Salesforce State of Marketing Survey 2015. Primarily because it was a collection of multidimensional insight by marketers around the globe. Continue reading Top 10 Business Challenges in 2015
Makesbridge Education Program: Learn Actionable Growth Hacking Tactics for Free
We are excited to announce the launch of Makesbridge Education Series. Starting on Wednesday, August 26, the program is aimed at giving readers fresh food for thought, building network with industry leaders, providing you a learning opportunity and facilitate you excel in your respective fields. Our mission is to break down common growth challenges, identify practical choices to solve them, and streamline your path to achievement. Continue reading Makesbridge Education Program: Learn Actionable Growth Hacking Tactics for Free
7 Reasons Makesbridge is Better for Your Business Than Silverpop
Makesbridge is one of the most comprehensive marketing automation solutions for digital marketers. The availability of features like email marketing, cross-channel integration, track online campaigns, social media tracking, and measure SEO/website performance at one single dashboard has made this tool a number-one choice for all marketers. But is it really the best? Here are some reasons why a business will prefer Makesbridge over Silverpop. Continue reading 7 Reasons Makesbridge is Better for Your Business Than Silverpop
Top 9 Reasons Your Emails Get Rejected
There are many different marketing ways that can be used to market our businesses. One of these most effective tools is email. It is not just inexpensive, but is readily available. The use of email marketing tools is getting the attention of most marketers as it is the most convenient way to market your brand. In fact, research shows that there are three times more email accounts than Facebook and Twitter accounts combined. Third-party email software such as Makesbridge, iContact, and MailChimp helps business owners manage, target, and track email campaigns. Continue reading Top 9 Reasons Your Emails Get Rejected
3 Biggest Challenges for Today’s Marketing Professionals
Going by the quote of Peter Drucker in the feature image, we assume that marketing is essentially one of the core business functions as it drives growth. However, studies indicate that the very function is not being performed well, and results are not encouraging. In this post, we’ll discuss top 3 challenges for the modern marketing professionals with their solution. The motivation of this post came from the Adobe study, which gave the following verdict. Continue reading 3 Biggest Challenges for Today’s Marketing Professionals